Billige Soma Apotek

Jul 17, 2009

Version Control Billige soma apotek, Now that the content for the new site has a first draft I took a look back at the site map and layout to see that the additions and changes we made to the content were reflected. Since I wrote all the copy it was good to have some fresh eyes read it over and make suggestions. Order soma online, It was great to get feedback. After a table read, discussions on some sections, Illinois IL Ill., and a few copy swaps, Soma generic, definite improvements were made. The biggest improvement to the content was how we plan on organizing our services.

At the end of the meeting everyone agreed the content had a consistent voice, was short and sweet, and did a good job of organizing our services throughout the pages, billige soma apotek. As far as injecting some wit into the copy, buy soma online cheap, it is still being considered even though the copy was already professional and fun in tone. αγοράσετε soma, We still have a second draft to read over next week, so we will see if we need a third or not, but for now I consider the content close to finalized, buy soma online without prescription.

Once the content is finished we will then look at our keyword research and see where we need to pepper some of those keywords in. Bestill soma online, I am hoping most of the keyword phrases we want to add to the site will be put in alt tags, title and description tags and not repeated throughout the copy. Billige soma apotek, That is another fine line to walk, between spamming keywords in your copy and just using them appropriately and sparingly.

 

One More Thing, Osta soma online, Again

The reason the site map is now in version 5 is because of a page here and there I forgot to add along the way, Cheap soma overnight delivery, then decided to take those pages out, and then decided to move pages around. The latest addition was to get rid of the sidebar and put the blog, order soma online cheap, Facebook and Twitter into the top utility navigation area. For soma online, I also changed some of the page title descriptions since we moved some content around. I always make sure to keep something like this site map up-to-date so there is one place an accurate version exists for the programmers or anyone else who needs it. I personally want a comprehensive list of all the pages and how they link together in one document, so when designing I know what to make room for and how to organize the pages, billige soma apotek. That’s why I find a document like this useful, Idaho ID. If I am supplied with one I follow it, Buy soma without prescription, unless I see something that might work better, then I will make a suggestion. Otherwise I am the one creating the site map so I make adjustments to it while I am laying out the pages and adding design because sometimes you see a better way to handle something in the design phase rather than when you were first planning it on paper, comprar soma de descuento.

[caption id="attachment_117" align="aligncenter" width="300" caption="2010 Site Map version 5"]2010 Site Map version 5[/caption]

 

Gray-scale Layout

In version 2 of the layout you will notice a lot more has happened. Billige soma apotek, At this stage I want to keep everything in gray-scale so I can play with contrast, I want to work on layout without the distraction of color. Where to buy cheap soma, Without color you can concentrate on the light and dark of the page and how logo, graphics, titles, cheap soma bars, and type play off each other and the page. Cheapest soma in the world, The first thing I did when revisiting the grid was to rearrange all the content into its new designated areas. From there I started to think about the typography and how I wanted the home page sections to look. Since the first draft of the content is done I have an even better idea of what the pages will contain and how they will be sectioned, Kentucky KY Ky., so I played around a bit with typefaces and text layout. I also added some temporary icons to the sidebar for placement only and a few other touches to make the grid start to come to life, billige soma apotek. Mississippi MS Miss., [caption id="attachment_107" align="aligncenter" width="184" caption="Layout Revision 2 - Original Gray Boxes and Grid"]Gray-scale - Grid & Gray Boxes [/caption]

 

[caption id="attachment_108" align="aligncenter" width="184" caption="Layout Revision 2 - with Grid"]Gray-scale with Grid[/caption]

 

[caption id="attachment_109" align="aligncenter" width="184" caption="Layout Version 2"]Gray-scale[/caption]

 

After that layout I started to add color and design to the page. In the next few weeks the upcoming posts will discuss the design process and all the dead ends I went down and changes that were made. There were a few changes to the above layout once that design process started so I went back and altered the gray-scale layout one last time, pharmacy soma.

Below you can see the same home page with the sidebar now gone. Billige soma apotek, I moved the social media icons and the blog up into what has become the utility navigation at the top of the page. Cheap soma online cheap, Sometimes in a rough mock up concepts and ideas look good, but once the page is in the process of design new and better solutions provide themselves to better service the page as a whole. This is now the gray-scale layout version 3 and the blueprint for the final compositions, kjøpe billig soma.

In a previous post I talked about how Lorem Ipsum is valuable to a designer by helping them think about how they want the content to look on the page. Indiana IN Ind., In my first grid the Latin was pretty much just tossed in, but now I took the time to think a little further ahead on how the type might be placed. I will talk about typography and using fonts in web design in a future post, but you get a feeling of where the page is headed, and that is the point of a grid and basic gray-scale layout such as the one below, billige soma apotek. Compared to the first layout full of gray boxes this looks more like a web site, Wisconsin WI Wis..

[caption id="attachment_118" align="aligncenter" width="184" caption="Layout Revision 3 with Original Gray Boxes and Grid"]Layout Revision 3 with Original Gray Boxes and Grid[/caption]

 

[caption id="attachment_119" align="aligncenter" width="184" caption="Layout Revision 3 with Grid"]Layout Revision 3 with Grid[/caption]

 

[caption id="attachment_120" align="aligncenter" width="184" caption="Layout Version 3"]Layout Version 3[/caption]

 

Logo Placement

I was not sure how I was going to use our company logo in this new site design. Cheap soma online legally, I had a few ideas, but nothing concrete. I needed to use the logo somehow in the layout so its space was occupied and I got a feeling of its weight and worth to the overall page. As you see in the layouts above I came to a solution, which for the time being, is working for me. Next post I will talk about the logo.

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Cheapest Soma In The World

Jul 14, 2009

Cheapest soma in the world, We met yesterday to review John's initial website copy.  Website copy is crucial and can be the hardest part of a website to complete. John read aloud his initial copy and much of it was what eClick wants to say about itself but has yet to put in writing, soma sale. Maryland MD Md., The team previously had agreed to follow the rule of thumb that the website is to be overall light on copy and heavy on visuals. However, comprar soma, Utah UT, the copy needs to be thorough enough to be relevant for the search engines to index eClick's services.

Looking at the site content printed out and laying across the conference room table - the amount of content looked about right for the size of this website project, ordering soma from canada. Working on web dev projects, you start to get a visual feel for the amount of copy a site needs based on the site size and goals - Courtney agreed it looked about right, cheapest soma in the world. West Virginia WV W.Va., Part of developing the skill to know the right amount of copy needed is due to so many sites lacking the right amount of content. Time will tell if the content size is correct - my guess is we will want to trim just a little once John introduces his artwork to the design comps, Oklahoma OK Okla.. Cheap soma online without prescription, While we agreed the amount of copy was about right, the actual copy content was a different story.  All three of us have different backgrounds and we all had different ideas about how some of the copy should be organized, cheap soma. Buy soma no prescription, We brainstormed for 40 minutes and developed an updated outline that everyone agreed upon. Cheapest soma in the world, Our next step is to have our co-worker, Adam, review the copy and recommend improvements. We agreed we want the copy to be witty without trying too hard, online soma. Cheap soma online, Many sites try a little too hard to make their copy entertaining and consequently it is not enjoyable to read. Adam will present his ideas at our next meeting for the team's review, cheap soma tablets. Buy soma, We have scheduled the first of four interviews with our CEO, Cary, Massachusetts MA Mass., Osta alennus soma, to be posted on the blog in the coming week.  The first CEO interview will include how easy it was to approve this project and how hard it is to stay out of the process. φτηνές φαρμακείο soma. Buy soma without prescription. Maine ME Me.. Köpa soma. Lowest price soma. Washington WA Wash.. Cheapest soma. Order soma no prescription. Comprar soma baratos.

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Soma Online Kaufen

Jul 09, 2009

Content is King Soma online kaufen, What I have seen over the last ten years designing and building web sites is how much clients seem to disregard content. They are so focused on how the site looks that they lose sight of what the site is saying. Purchase soma, I would say 90% of the time design is started before the content is written, or even considered. This inevitably leads to rounds and rounds of design changes to accommodate the content rolling in, købe soma online. Content in fact should be influencing design and not the other way around.

We watch Television or a movie and the key word is “watch”, but we are also hearing the Television and the movie, soma online kaufen. Kjøpe soma online, When asked about the experience people usually describe something visual. Not everyone realizes how important the sound is, in fact, ordering soma bars, the importance of the audible and the visual is 50/50. Vermont VT Vt., They converge in a Yin-Yang way and so does content and design.

 

A Step Back

Even though I chose a grid and started a rough layout before planning the pages and writing the content, it’s because I had a very good idea already what the site was going to be, αγοράσετε soma έκπτωση. Soma online kaufen, This is almost always not the case with clients, but since I am the client there was an exception. Since I am talking about the post of the grid and layouts I will point out I did notice the typos in the mock ups and don’t really care or intend to fix them. Rhode Island RI R.I., I could have just used Lorem Ipsum for everything, but I did generally know or took guesses as to what went where.  The information architecture for the site I completed has already altered those rough layouts. This is the process of design, Montana MT Mont.. An artist puts a little paint on the canvas and then takes a little off; nothing is carved in stone, District of Columbia DC D.C., especially on the web where flexibility and evolution are essential. You will see these changes reflected in the upcoming design posts, soma online kaufen.

 

Word Process

Looking at the site map I listed out all the pages I needed to write content for. Some of them were simple to figure out, Texas TX Tex., like the contact page, Minnesota MN Minn., but others required more thought. Writing for print is different than writing for the web because people read these media types differently. The consensus is that people prefer to skim copy online, ordering soma bars, only read titles, Michigan MI Mich., they like bullet point type sentences, and short paragraphs. Soma online kaufen, They just want to gleam the basic information from the page or story, but I infer this is not always true for online news articles, reviews, or any prose of substance. There is a type of web content that is meant to be well thought out, Indiana IN Ind., detail oriented, Buy soma cheap, and seven pages long. I read some very long fan reactions and reviews of the Television show LOST online after each week’s episode. Not only is it the only place I can find it, Køb billige soma, but it is niche and something I enjoy reading purposefully. Buy soma online cheap, The same cannot be said for copy explaining a service or outlining instructions on how to interact with a site; that type of copy needs to be concise and to the point.

 

Walk the Line

Sometimes copy is themed to fit along with the design of the site, soma online kaufen. This can be a fun way to engage the user and keep the experience consistent to your brand. Sometimes this can go too far and become corny; it is a fine line to walk, Kansas KS Kans.. I don’t plan to cross this line and am not even sure how much I will try to theme the copy for the new site. Cheap soma overnight delivery, The initial version of the page content is straight forward. Soma online kaufen, I wanted to just get the message down first before I thought about how to work in a theme. I will tell you that I do always try to come up with creative, but appropriate calls to action, bestill soma online. For instance, Cheap soma no prescription, a form button that is being used to make an appointment shouldn’t say “submit”, but “make an appointment”. That gives the user the exact description of why they are clicking the button, soma cheap. Although that example isn’t that creative, Kjøpe billig soma, it isn’t the default word “submit”, which is generic and not so great in a usability sense. Again, you don’t want to get too creative and cross that line of over thematic corniness, but some thought should be put into coming up with clear, creative calls to action, soma online kaufen.

 

Revision

Now that the content has been written we are going to review it and put it through some edits, Massachusetts MA Mass., possibly spicing it up with some thematic language that helps deliver our brand message better. Comprar en línea soma, I don’t see the copy changing all that much from how it reads now, but it needs to be hammered out first because I plan on laying this text on the page in very interesting and creative ways. We will be taking advantage of CSS 3 during this build and one of the exciting aspects of CSS 3 is @font-face. This will give me the ability to use any type face I want and won’t be restricted to the obligatory 7 or so fonts that have plagued web designers since the beginning of the internet. The exciting and creative ideas for laying out the content on these pages will be discussed in a few weeks when I start compositing the art and the content.

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Køb Discount Soma

Jul 09, 2009

IA Køb discount soma, We need to organize the pages. We need to figure out how many pages there are and how they will interact with each other, North Carolina NC N.C.. Köpa soma online, This is called Information Architecture (IA). Wikipedia defines this as: a structural design of shared environments, billig soma apotek, Cheap soma, methods of organizing and labeling websites, intranets, comprar soma, Soma online kopen, and online communities, and ways of bringing the principles of design and architecture to the digital landscape, soma without a prescription. Pennsylvania PA Penn., Large sites require a great deal of planning in this department. This site however, is a small brochure site thats main goal is to provide people high level information on who we are, what we do, and showcase our work, Køb discount soma.

 

Less is More

As I stated before I believe our current site has too many pages, soma pedido en línea. Order soma no rx, I trimmed the amount of pages down from 34 to 20. In those 20 pages I am including nine projected case study pages and an entire page for copyright, Osta soma. αγοράσετε soma, 20 pages may be the actual total, but there are really only 6 main sections of the site, buy soma no rx. Køb discount soma, After looking at the statistics for the most viewed pages we determined that the design gallery, the about page, and the contact page were the most visited pages on our current site. Acheter soma bon marché, With that in mind I began to re-architect.

 

Visual Aide

The architecture of the site can be seen in the site map below, Virginia VA Va.. Buy soma online without prescription, Originally I had planned for staff pages, but have since decided to scrap those pages and replace that space with our process and services, Um soma online. Order soma online cheap, That is really the only major change to the original 2010 site map besides the addition of the client login area. This visual helps illustrate what are the main pages, the secondary or utility pages, and what links are going to be included in a sidebar and footer, Køb discount soma. That way there is no mistaking how large the site is and how one would navigate around, soma discount. Arkansas AR Ark., In this case all pages will be accessible from any one other. This is good for SEO as spiders can more easily crawl and find your pages, Acheter en ligne soma. Buy soma online, In the case of the portfolio pages, you wouldn’t be able to navigate from one individual project page to another, soma pills, Soma farmacia a buon mercato, but instead will have to use the bread crumbs or the main navigation to return to the list of all project pages.

[caption id="attachment_76" align="aligncenter" width="300" caption="eClick 2010 Site Map"]eClick 2010 Site Map[/caption]

 

How Many Clicks Does it Take? Køb discount soma, I am a firm believer that everything should be no more than 3 clicks away. You will see in the site map that nothing is more than 2 clicks away, köpa billiga soma. Most the pages in fact are only 1 click away. There is no way someone could get lost or not remember where a page was that they were looking at. This site doesn’t need to be complicated or that deep. I want to direct current clients right into the client login area and direct potential clients to our most popular pages, Køb discount soma. Within those pages I want to be brief and to the point and further direct them to a call to action.

 

Saving Time, Money, & Trees

There will be a client login area on our new company site. I roughly mocked up a spec sheet for internal discussion on how it will function and what will be available there. This part of the site will be separate from the main site. Køb discount soma, I haven’t gone into detail architecting that area yet. You see a page for it on the site map above, which sends the client into their own dashboard of services and reporting. This back-end will have its own IA and site map and will be worked on later down the road and in tandem with the site build. The basic idea is to allow clients to login and view their invoices and reporting and what work is being done on their site. This will save us from having to mail out these documents saving paper and giving clients more real time access to these documents, from anywhere in the world.

[caption id="attachment_77" align="aligncenter" width="300" caption="Client Login Dashboard"]Client Login Dashboard[/caption]

 

Write Right

Now we know how many pages we need to write for. That is another helpful reason to plan out all your pages in this way. The next post will discuss the content, the importance of it and the process I took creating it.

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Comprare Soma Sconto

Jul 06, 2009

Comprare soma sconto, Team agreed to meet every Monday through site launch to review and discuss next steps.

Notes from today's meeting:

Met with Courtney and John today to discuss next steps and review John's grid and layout post, order soma from canada. Order soma without prescription, I asked John to please use the below as his mantra as the site progresses:

1. Entertaining and amusing

2, cheap soma from canada. Comprar soma baratos, Visual rather than verbal

3. Says something about the brand

I told him that after reading his post I thought how his artwork (entertaining and amusing) plus the sparse copy (visual rather than verbal) should equal prospects being interested enough to contact eClick (says something about the brand), comprare soma sconto.

I reminded him that copy is to be secondary and the current most popular 4 pages that make up the bulk of page views include:  home, buy soma no prescription, Cheap soma online legally, design gallery, about, kjøpe soma, Ordering soma online without prescription, and contact.  With the current contact page having few conversions.

I offered John an alternate 100 point grid layout to consider based on the mantra above, For soma online. Ordering soma online legally, Previously we had discovered a site that made innovative use of the footer by using it as the contact area of the site.

I liked the idea of:

John's artwork at the top

+ sparse body copy

= contact in footer

as the site page flow, ordering soma no prescription. Comprare soma sconto, I reminded him that at the end of the 6-months- the website will be deemed a success by primarily the amount of new business generated from the contact.  In my mind the artwork and the contact have the most and equal weight. αγοράζουν φτηνά soma, He can handle the contact footer in an artsy way to not make it a hard sell but as convenient not to have to dig for it and as a constant and clear call to action.

At the end of the day the purpose of the website is to establish a brand identity for eClick and generate new business, buy soma online. Alabama AL Ala., We will see in the coming weeks if John considers this or stays on his current path of having the contact page as a standard contact page with no call to action other than being in the site navigation.

I also brought up the idea that he currently has blog, generic soma, Goedkope soma apotheek, facebook, and twitter as equal calls to action with equal points.  I agreed that while all three should remain low in total grid points - facebook should carry the most weight of these three for the free viral marketing for eClick with each new fan, acheter soma discount. Utah UT, In addition, I don't think the site should include employee bios.  The site is about the eClick brand - the big picture his design paints:

Synergy: the whole is greater than the sum of its parts.

I look forward to his next post to see where he is in the process, order soma overnight delivery. Buy soma without prescription. Ordering soma. Soma. Where to buy cheap soma. Maine ME Me.. Comprar soma de descuento.

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Ordering Soma Bars

Jul 03, 2009

Gridlocked Ordering soma bars, The start of any web layout is the grid. I have played with many types of grids over the years and I even made my own that I used exclusively for the last few years, Cheapest soma, but I decided to base this layout on the 960 grid. My grid was suited for a 1280x1024 resolution because I was making my page widths 1000 pixels even though the current standard and most popular resolution is 1024x768. That was barely giving the page enough room since the scroll bar accounts for 20 pixels, soma online cheap. On the 1024 resolution the page would crowd the browser.

Starting this year I was shown the 960 grid site by my co-worker, ordering soma bars. Idaho ID, I began trying it out with my last few designs and found it to be more efficient to layout compositions and organize content than the grid I was currently using. Since the most common resolution is 1024 pixels wide it made sense that I tighten up my layouts and stay under a 1000 pixel width. I am a big stickler for usability and have since changed my tune on what dimensions we should be currently using to layout pages, Vermont VT Vt.. I am just glad we are past the days of 800x600 page layouts.

 

How Wide is Too Wide? Ordering soma bars, I always believed that as time went on we would just keep increasing the width of our pages, but a page width of over 1980 pixels would be silly. Soma generic, I have a feeling pretty soon we will find an optimal page width, after all, no one wants to read, West Virginia WV W.Va., nor is it proper in good typography to have, Generic soma, more than 72 characters on a line (on average). I have my resolution at home set to 1980x1280, but don’t think I would want pages to fill the monitor, Hawaii HI, and when they do, Iowa IA, like on message boards, I don’t enjoy reading them as much as I do sites with a fixed width.

 

Gray is the New Block

So the first step in this process, purchase soma online, choosing and structuring a grid, Order soma bars, has been done. Now I began to rough in the common elements, such as main and secondary navigation, soma prices, footer, Kaufen soma, as well as the body of the home page. I always start with gray boxes, even though there may be no box or container for that element or text down the road, this is just a rough road map of where everything is being placed and how it will interact with each other, ordering soma bars.

[caption id="attachment_38" align="aligncenter" width="210" caption="The 960 16 Column Grid with Gray Box Layout"]The 960 16 Column Grid with Gray Box Layout[/caption]

 

Attention Seeker

With not all the content written or organized into a site map I still start thinking about how I want the content to be laid out. I also use a 100 point distribution system to set the visual hierarchy of the sections, buy soma from canada. So the sections and how they are blocked out in the grid are correlated to the number of points they get and how much attention I want them to receive. Buy soma, In this redesign I do have a pretty good idea of the amount of pages, what they are, and how I want a user to experience the content on the site, acquistare a buon mercato soma. Ordering soma bars, Usually I would wait to develop a site map and gather most the content before starting blocking out the pages.

[caption id="attachment_41" align="aligncenter" width="210" caption="Grid with 100 Point Layout"]Grid with 100 Point Layout[/caption]

 

It's Greek To Me

Lorem Ipsum copy is a useful way to start making decisions about how and where text will be placed. Florida FL Fla., One of the problems I feel the current site has is the amount of pages and content. I plan to decrease the amount of pages by combining some of them and tossing others out. I believe less is more when it comes to content on the page, billige soma Apotheke. I will get into content later, but for now since I have a good idea of what main pages and secondary pages will exist, how much content will exist for these pages, and what common elements will appear on every page, I can start thinking about how I want to block them out, ordering soma bars.

[caption id="attachment_40" align="aligncenter" width="210" caption="Grid with Lorem Ipsum"]Grid with Lorem Ipsum[/caption]

 

No Place Like Home

I always start with the home page when designing a site even though it may change and reorganize itself as other pages are laid out and added into the site map. Cheap soma online cheap, A home page is the most important page obviously because it is the first page a user will experience and they will make split second decisions on your brand and how effective your product or service is. Giving the user enough information to make that decision is also important because home pages that don’t immediately tell you who they are and what they do fail at engaging the user and possibly even end up confusing them.

 

Background in Art

The grid and the gray box layout is the page itself, Mississippi MS Miss., but how does it float in the browser. Ordering soma bars, I could have it centered, left or right justified, although I don’t know many western sites that would justify their page to the right. För soma online, This effects what type of background you plan on creating. For this design I have opted to go with a left justified approach. The backgrounds I plan on creating will be unique for each page, cheap soma, therefore giving each page its own flare. Comprare soma, This affects the layout and alignment of the page, which won’t change, only the background will change, buy soma without prescription, so I need to make sure the layout can support a variety of background graphics. You may notice I made some notes on how I envision that background, but that may change, ordering soma bars. Buy soma,

 

First Things First

I went ahead and blocked out the other five main pages of the site, roughing in the basic page layout. Below is the beginning stage of the site creation, the blueprint. It is always better to start with the information architecture and content creation before starting the layout, but since I work for this company and know what we do and how I want to represent it through this web site I jumped ahead and thought about the Grid and Layout first. The next couple of weeks I will be working on a site map, the information architecture, and writing and planning most of the content before I get back to design; the color, art, and typography.

[caption id="attachment_42" align="alignleft" width="150" caption="Home Page Grid and Layout"]Home Page Grid and Layout[/caption]

 

[caption id="attachment_43" align="alignleft" width="150" caption="About Page Grid and Layout"]About Page Grid and Layout[/caption]

 

[caption id="attachment_44" align="alignleft" width="150" caption="Contact Page Grid and Layout"]Contact Page Grid and Layout[/caption]

 

[caption id="attachment_45" align="alignleft" width="150" caption="Create Page Grid and Layout"]Create Page Grid and Layout[/caption]

 

[caption id="attachment_46" align="alignleft" width="150" caption="Market Page Grid and Layout"]Market Page Grid and Layout[/caption]

 

[caption id="attachment_47" align="alignleft" width="150" caption="Manage Page Grid and Layout"]Manage Page Grid and Layout[/caption].

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Order Soma Online Without Prescription

Jun 30, 2009

Order soma online without prescription, Earlier this month I was approached by our Project Manager and one of our Client Managers here at eClick and was asked what I would think of redesigning the company’s website with complete creative control. The concept would be to leave the “design by committee” behind and give the designer the control over the new sites look, halvalla soma apteekki, Buy generic soma, usability, information architecture, ostaa halvalla soma, Cheap soma bars, and optimization. Between me and one of our front-end developers the entire site will be of one creative direction and vision, cheapest soma prices. Soma en ligne afin, No influence from internal or external sources, although we have set up this blog to document the process and accept feedback in the comments, South Dakota SD. Georgia GA Ga., If I see constructive feedback I will take it into account, so please leave your thoughts, kjøpe soma online.

Currently most designers have to deal with comments from clients and internal management, order soma online without prescription. Soma kopen, I liken this to television writers having to take notes from executives and advertisers. So I am happy to be note free for the first time, Rabatt kaufen soma, Maryland MD Md., the only exception being my own personal site. This is a calculated risk, soma online stores. Ordering soma online, The site I design and construct may fall flat, but that is the chance you take and I am happy to take it, ordering soma without prescription. Order soma online without prescription, Some background on me…

I got my first domain in 1998 when I left Columbia College Chicago to work and do freelance design. Washington WA Wash., I went back to school in 2003 and finished my BA in new media design. Through the late 1990's I worked as an artist assistant briefly, ordering soma no rx, Online soma, where I also taught kid and preteen art classes, and ran a downtown Chicago art supply store, New Jersey NJ N.J.. Cheap soma online, I sold dozens of paintings and mixed media works from 1997 to 2003 and had a few month stay in a Chicago gallery. I worked at a handful of companies doing web design and front-end development through the first part of this decade before ending up at eClick Performance, Tennessee TN Tenn..

I have been working at eClick Performance for three years and have seen the company grow from a few people in a brownstone in the Gold Coast to dozens in a high rise in “The Loop” downtown Chicago, order soma online without prescription. Alaska AK, Over the years we worked on designing a new site for the company, but nothing was ever getting through all the departments and management, buy cheap soma, Soma without prescription, no one could ever decide on the amount, order and titles of pages, comprare soma sconto, the look and feel of the design, or how to treat the brand, pretty much nothing.

We did finally get a new site up, but as time went on we felt it was lack luster and that it wasn’t performing well at all to generate interest and leads was disappointing. This wasn’t new to me, I have seen beautiful site designed by me with careful planning and construction of page flow, and style guides completely tossed aside by clients and other sticky fingers that like to put their ideas and influence into the project. When I was studying film we learned about the Auteur theory, which is a similar approach. Order soma online without prescription, From Wikipedia: In film criticism, the 1950s-era Auteur theory holds that a director's films reflect that director's personal creative vision, as if he were the primary "Auteur" (the French word for "author"). Auteur theory draws on the work of a group of cinema enthusiasts who wrote for the Cahiers du cinéma and argued that films should reflect a director's personal vision. They championed filmmakers such as Howard Hawks, Alfred Hitchcock and Jean Renoir as absolute 'auteurs' of their films.

We needed to start again…

Over the next few months I will be posting the process of designing a new web site for eClick Performance, documenting all my thoughts and reasons behind the choices I make and the direction I want to see the site and the brand move. Following that the front-end developer will document his process of building the site, as well as the back-end developer documenting his process for setting up the client login feature. Optimization will be taking place all along the way. Finally we will review and test the site before launching it right after the first of the New Year.

If all goes well the new site will not just look good, feel good to use, but perform better as well.

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Jun 30, 2009

Buy soma online, My name is Elizabeth and I am a Client Manager at eClick Performance. I manage clients’ website development projects and internet marketing programs.

I had the opportunity to be the client manager for my own company, Connecticut CT Conn., eClick, Buy soma bars, as we attempted to develop a new website last summer.  There were 5 decision makers and - to no surprise to some - the website was never launched. I have witnessed that “website by committee” projects tend to be lackluster at best. Like the cobbler’s children without shoes, order soma, eClick very quickly threw up a new site last fall that is not exemplary of the quality we are capable of.

This summer I reviewed the current site and Google analytics data to develop recommendations to improve the overall site and drive new business, buy soma online. Arizona AZ Ariz., During this process, I was inspired by two articles I read:

1. The Advertising Century by Randall Rothenberg

2, soma pharmacy. Why Interactive Advertising Needs a Creative Revolution by Hernan Lopez

and started thinking about Apple’s strong design capabilities. Købe soma online, I requested a meeting with two talented co-workers, John, eClick’s Creative Director, köpa rabatterade soma, and Courtney, Om soma online, eClick’s Project Manager, to brainstorm on how we could implement an idea I had. Buy soma online, So what was the big idea.

The big idea was to let the creative director have total control to develop a website that is his vision and his vision alone.  A second goal was to share the project titled "eClick 2010" with the web dev community.  The success of the website would be measured by google analytic metrics and the amount of new business generated.  The site's metrics would be measured after being live for 6-months and taken down if not met, buy cheap soma online.

Please find below an edited version of the original PowerPoint presentation given to eClick’s CEO, Nebraska NE Nebr., Cary Pearlman, on June 19, 2009:



eClick 2010: Creative Test

eClick Background:


  • website development and internet marketing firm located in Chicago, pharmacy soma, IL

  • over 300 clients, Lowest price soma, has grown primarily by word of mouth

  • launched their own updated website in 2008


eClick’s Current Site: http://www.eclickperformance.com

Like many websites developed by a committee the design and the effectiveness of the new website has been lackluster:

2009 YTD Google Analytics Stats


  • bounce rate about 50%

  • 4 pages make up the majority of page views

  • 48.21% exit rate on contact page with very few conversions


Recommended Project:

eClick 2010: Creative Test

eClick 2010 Objectives:


  1. Creative Test: Does good design really matter?

  2. Share test with web dev community.


Think outside of the box and move away from the website by committee mentality.

Follow traditional Media advertising campaign development by letting the quality of the creative lead the way. Web designer is to have carte blanche with weekly reviews and suggestions by only the project manager and client manager, acheter soma.

A  recent Ad Age article by Hernan Lopez discussed a 20 year old study by E, buy soma online. Ephron and J. Order soma no prescription, P. Jones that stated the most important factor behind successful TV campaigns was the quality of the creative:

“When Mr. Jones looked at those campaigns, soma prescription, he found that they weren't  ‘hard-selling in the conventional sense’ but instead shared three characteristics:

1.  Entertaining and amusing

2.  Visual rather than verbal

3.  Said something important and meaningful about  the brand being advertised”

Randall Rothenberg, Soma online kaufen, CEO of the Interactive Advertising Bureau, recently called for a "creative renaissance" on the internet, which he said has been "an unthinking hostage to a direct-marketing culture and tradition that devalues creativity and its long-term effect on brands."

eClick has witnessed their own clients’ websites with great design perform well in regards to bounce rate, soma ordine on-line, page views, Ordering soma overnight delivery, time spent on site, and conversions. Buy soma online, Google analytics support the idea that eClick website visitors are more visually oriented; copy is more for the search engines than potential new clients.

Randall Rothenberg went on to say:

“Consultants are counseling the virtues of entertainment, South Carolina SC S.C., likability, Cheap soma without prescription, and refreshment. They're arguing that in an age of interactivity and an era of choice, advertising, Koop korting soma, to succeed, Ordering soma from canada, must act like TV -- or a conversation with a friend.

…as we near the end of the broadcasting era, … this much is now clear: in the spark of creativity lies the future of business.”

In the spark of creativity lies the future of business.

Focus on visual content of 4 most frequented pages: home, order soma, about, Wyoming WY Wyo., design gallery, and contact

Copy is to be secondary to visual design but to be written with: a sense of humor to entertain visitor and of course for the search engines.

eClick 2010 Strategic Initiatives:


  1. Raise eClick brand awareness as a forward thinking, where to buy soma, creative-driven, award-winning, internet marketing agency

  2. Improve site performance:



  • Increase conversion rate of contact form and increase new business

  • Improve bounce rate from current 50% to 25%

  • Increase return visitors from current 25% to 35%


eClick 2010 Time Line:

  • June 2009: CEO review and approval

  • By July 1, 2009: launch new blog, twitter account, PR

  • By January 1, 2010: launch new site

  • June 19, 2010:  present test results

  • June 20, 2010: put up old site if goals not met or drink champagne to celebrate success of new site if goals are met


eClick 2010:

Thank you for your time and consideration.

Viva la eClick.



We played the below inspiring video of designer Jacek Utko discussing the power of design before ending the PowerPoint presentation:

http://www.ted.com/talks/jacek_utko_asks_can_design_save_the_newspaper.html

The project was given the green light by Cary immediately following the presentation.

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