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Parallelogram Order cialis no prescription, The first thing I did was to scrap both backgrounds and look for a new one. Cialis online cheap, I still knew exactly what I was looking for, but didn’t feel like making one so I continued the search, Kaufen cialis. Mississippi MS Miss. , This time I stumbled upon a perfect background right away and tossed it in the composition. If this is the background that will be used on the site I will have to prepare it for use by making sure it tiles correctly in the x and y directions, Washington WA Wash. . Buy cialis from canada, One thing I did keep from the last version of the site design was the HTML code that was being used in the dark background. When you want to give the paper texture a newspaper feel you typically write out a bunch of text and invert it so it is backwards and then turn the opacity way down because newsprint is so thin when exposed to any light the text on the other side is visible through the paper, order cialis no prescription. The problem is I don't really want it to look like a newspaper, cialis en ligne afin, Comprare cialis, so the HTML code was dropped in later versions.

I changed all the text to Titillium and played with the weights, Virginia VA Va. . För cialis online, For now I was only using one font through out the whole design. This is also where I got rid of the icons in the side bar, cialis. Order cialis no prescription, I wasn’t sure what I was going to do with those yet, but I knew I didn’t want them over there anymore. Purchase cialis, Besides I liked the wide margins it now created on the sides of the body content. I changed the circle at the top that was around the contact button and turned it into a square, where to buy cheap cialis. Acquistare a buon mercato cialis, That was a catalyst for the remaining graphic elements.

The first thing that dawned on me was that the parallelograms I was using on the side and top of the logo were the original graphical elements and I should consider using that as the sites graphic motif, cheapest cialis. I was about to put squares back next to the main navigation but instead used parallelograms, order cialis no prescription. Ostaa halvalla cialis, [caption id="attachment_269" align="aligncenter" width="184" caption="2010 Comp 3.1"][/caption]

[caption id="attachment_270" align="aligncenter" width="184" caption="2010 Comp 3.2"][/caption]

I started to put the parallelograms around the page. I added them next to headers and started to place them up at the top for the utility navigation, cialis without a prescription. Connecticut CT Conn. , I was re-shaping them and playing with opacity and color.

I figured out what to do with the Facebook and Twitter icons, buy cialis without prescription, Cheap cialis online cheap, they were going into the top utility navigation. Order cialis no prescription, I dropped the mail list icon and made the link to our blog just another word in the navigation.

I drew a few more border lines here and there and darkened them up a tad, comprar en línea cialis. Pennsylvania PA Penn. , I darkened the main navigation text and changed a few of the headers. Those are still in the works, buy cialis, New Jersey NJ N.J. , but I like headers that aren’t so literal. Instead of saying “Testimonials” say “The buzz”, District of Columbia DC D.C. , Koop korting cialis, or something like that. It’s more fun and interesting to be creative with your headers than literal, which can be dry and clinical, order cialis no prescription.

[caption id="attachment_271" align="aligncenter" width="184" caption="2010 Comp 3.3"][/caption]

[caption id="attachment_272" align="aligncenter" width="184" caption="2010 Comp 3.4"][/caption]

Version 3 was feeling good, but it wasn’t quite there. The lime green color I was using in the style guide as one of the company colors was too close to the new green being used in the color coding, so I decided to ditch the lime green. Now the home and utility pages will use the dark gray from the style guide at the top next to the logo. That change effected the top utility navigation as well. Order cialis no prescription, We also decided to move the client area from the footer and make a tab for it. That freed up one of the spots in the footer to use for something else. One thing we have tossed around was a “start your project” call to action where a user could download our client questionnaire or give us a call. This will be on all pages and follow that pages content, so every page ends by asking you to start your project.

So the “2010” tab got moved down to the bottom where it does make more sense, and the client area tab replaced it up at the top. Both these tabs are going to be fixed to the right side of the site no matter what size your resolution is, order cialis no prescription.

Looking over the composition I noticed something wasn’t quite right. When I turned back on the grid I saw that I had broken it in a few places which made the page unbalanced. I moved the logo and navigation over to the left and nudged the top navigation back and forth until it sat right in the grid. It appeared the body had some adjustments it needed, but I figured I would leave that until I replace the Lorem Ipsum with the actual copy.

Adding the copy to the pages was next, so I could make adjustments to the body and get a sense of how the new copy will be laid out. I think it's important to place and work with the actual copy because inevitably it will effect the page differently than Lorem Ipsum. I wasn't sure exactly what I might do with the copy, how I might play with the layout of it, next week I should have all the copy placed in the six main pages as I get closer to a final composition.

[caption id="attachment_273" align="aligncenter" width="184" caption="2010 Comp 3.5"][/caption]

[caption id="attachment_274" align="aligncenter" width="184" caption="2010 Comp 3.6"][/caption]

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Wrong Turn Buy cialis c.o.d., After that first round of adding graphical elements to the page I showed where I was to the 2010 team. I mentioned to them an idea I had about ripping the paper apart and making the body dark with light text and they seemed to like it, Minnesota MN Minn. . Montana MT Mont. , I gave it a try and ended up going down a dead end. It was a nice look, comprar cialis de descuento, Buy generic cialis, it just wasn’t what I intended for the eClick 2010 site. The positive was that I now had made those early mistakes fast, cialis online, Vermont VT Vt. , which gave me something to change. I could look at this composition and know what I didn’t like and what I wanted to change, buy cialis c.o.d..

The color coding was stripped out in these compositions, Osta cialis, αγοράσετε cialis έκπτωση, the stripe down the left side is now gone, the new body background is the one from this blog, ordering cialis online, Comprar cialis baratos, and I added HTML on top of it with its opacity turned way down. I brought in a wood texture, cheap cialis no rx, Purchase cialis online, just to see what it would look like as a divider between the header and the body. I did toss some rips and tears in the paper quickly to see what this idea was going to look like, cialis ordine on-line. Idaho ID , I didn’t like it that much and figured I would try to see if I could improve it. Buy cialis c.o.d., You may ask, aren't all the things you wanted to do being taken out or compromised, but like I said before it is good to make mistakes, try things you didn’t initial consider, or scrap things you are really passionate about. You never know what you may find, New Hampshire NH N.H. . Iowa IA , I did go a little crazy playing around with fonts and typography here, but I do have the habit of throwing tons of stuff on the page and then stripping things out, Michigan MI Mich. . παραγγείλετε online cialis, [caption id="attachment_262" align="aligncenter" width="184" caption="2010 Comp 2.1"][/caption]

[caption id="attachment_263" align="aligncenter" width="184" caption="2010 Comp 2.2"][/caption]

[caption id="attachment_264" align="aligncenter" width="184" caption="2010 Comp 2.3"][/caption]

[caption id="attachment_265" align="aligncenter" width="184" caption="2010 Comp 2.4"][/caption]

[caption id="attachment_266" align="aligncenter" width="184" caption="2010 Comp 2.5"][/caption]

It became clear I wanted to stay away from sectioning the page up into three parts, the header, price of cialis, Florida FL Fla. , the body, the footer, ordering cialis no rx, Cheap cialis overnight delivery, like a lot of sites do. I wanted to treat these pages as complete unified pieces, ordering cialis online cheap, Kansas KS Kans. , like posters. That was part of my inspiration going into this project and I wanted to make sure I got as close to that as possible, Massachusetts MA Mass. . By going down this dead end it became clearer what the right direction was.

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Graphic Motif Buy cialis no prescription, The first thing I did was look for background textures and think of a main graphical theme or motif to use in the design. I call any graphic on the page an element, buy cialis c.o.d.. Order cialis online cheap, Graphical elements are everything that isn’t text, art, Missouri MO Mo. , Where to buy cialis, or photography. The logo technically is, California CA Calif. , For cialis online, but I don’t think of it as a graphical element. I may use the logo in conjunction with other graphical elements giving it a feel it is connected to the rest of the page and not the obligatory plopped in the upper left corner, cialis for sale, Ordering cialis no prescription, or I may borrow an element from the logo and use that as the motif through out the site. It always depends on what I have to work with, buy cialis no prescription.

Paper or Plastic

A background graphic can completely change the look and feel of a page, cheap cialis online. Wyoming WY Wyo. , I knew I wanted a background that would function like a canvas for my artwork, so the obvious choice would be a canvas texture such as a cotton duck or linen, halvalla cialis apteekki. Cheapest cialis in the world, That felt a little too fine art for us, we don’t paint pictures we make web sites, acquistare online cialis, Order cialis no prescription, so canvas was out. Next thought was paper, Kentucky KY Ky. . Buy cialis no prescription, There are so many types of paper. Kjøpe cialis online, I see a lot of grungy old paper textures these days, or notebook paper, comprar cialis, Buy cialis online legally, legal paper, etc… I wanted a paper texture that looked like a poster, buy cialis. Kopen goedkope cialis, I was finding a lot like this, but they were more cardboard looking, Um cialis online, Order cialis no rx, or paper grocery bag type textures. I also saw a lot of recycled paper textures, cheap cialis without prescription. Cheap cialis online legally, These just weren’t what I had in mind. Then there were the handmade paper textures, but again too fancy and fine art looking, buy cialis no prescription. I finally found something that would suffice for now, pharmacy cialis, it was a water color type paper texture, or maybe you could say it looked like a canvas slightly, but it was white and the texture was subtle enough. I wasn’t that happy with it, but I wanted to move on so I dropped it in and continued knowing I would come back later and change it.

Design Squared

The first area I started with was the navigation. I had the color coding thing in my pocket and wanted to see how I could use it in the main navigation area. Buy cialis no prescription, Since our logo was now a box I choose to start with “the square” being my first graphical element. You will notice I used squares next to the navigation which would act like tabs, I used a square over on the right side with the year 2010 in it (this is going to function as a way to see how the site was created by sending them to this blog), and I also used the square next to all the home page section headers. The only place I didn’t use a square, but instead a circle, is at the top utility navigation.

[caption id="attachment_256" align="aligncenter" width="184" caption="2010 Comp 1.1"][/caption]

Gray be Gone

After that I added more color to the gray areas of the page and played with opacity since I know we are going to be taking advantage of CSS3. There is now RGBA which will let you control the opacity of any HEX color used such as background colors, borders, and text. You will also notice I did draw a dark gray line down the left side of the page, buy cialis no prescription. This is just me trying to make those mistakes as fast as I can. Another thing that was still being used in these first roughs is the old logo, or at least it is being treated like the old logo. You will see it change to the refreshed version in the compositions to come.

[caption id="attachment_258" align="aligncenter" width="184" caption="2010 Comp 1.2"][/caption]

Type Casting

The logo has now been changed and I started to play with fonts again. Buy cialis no prescription, I won’t go into what font this is because it was only used for a short time. Again this is me playing around tweaking this and tweaking that. Through these first rough compositions where I am figuring out the graphical elements I am also changing the fonts and the way the type looks. I talked before in a previous post about how I started with three fonts and reduced it down to just one. In the composition posts ahead you will see the process of playing with the fonts and changing them around and eventually getting down to the one font.

[caption id="attachment_259" align="aligncenter" width="184" caption="2010 Comp 1.3"][/caption]

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Color Correction Order levitra, After the last post the team looked over the color coding and noticed that the greens were too close to each other and that the home page and other utility pages should have gray in the logo area and not the lime green. Louisiana LA , I agreed. I had a feeling they were too close, generic levitra. αγοράσετε levitra, Now the three main pages really stand out with their splash of color up top. Also I figured that when you mouse over the logo the gray sides will turn lime green and be the rollover state because the logo will be the button to head to the home page, cheapest levitra prices.

Do Over

I was going to post about graphics today, but because of a lot of changes happening to the layout it might be confusing, order levitra. Levitra online cheap, In fact, I wanted to point out that I have been a few steps ahead of these posts in the creative process, αγοράζουν φτηνά levitra. Cheap levitra tablets, Because of that I have been trying to go back and revise earlier work such as the layouts to make these posts flow better. The layout has changed again and I won’t be posting it, Wyoming WY Wyo. , Alabama AL Ala. , you will be able to see those changes when I post compositions. This is not a linear process, cheap levitra online, Where to buy levitra, and even as the site is being built I may change something around. Order levitra, I guess the interesting thing is to eventually look back and see how much the site changed from the initial gray box layout, to the layouts with Lorem Ipsum, adding color, then graphics, and then changing the color and graphics. When the artwork is being created and the real content gets placed the site will be changed again undoubtedly, Delaware DE Del. . Florida FL Fla. , The creative process is messy.

Blood, Ohio OH , California CA Calif. , Sweat, & Tears

I would like to share a story I recently heard from Brad Bird, Kentucky KY Ky. , Nevada NV Nev. , one of the Directors at Pixar, when he was being asked about the creative process, buy levitra pills. Levitra kopen, The story goes… There was a Broadway director who walked into his theatre and saw the choreographer sitting in the third row with his head in his hands; the whole cast of performers were all on the stage glaring down at him. The director asked what was going on, order levitra. The choreographer picked up his head and responded, New Mexico NM N.Mex. , Order levitra pills, “I just, I just don’t know what to do.” The director replied, cheapest levitra online, Billig kaufen levitra, “Well, do something so we can change it.” Brad went on to say that the key is to keep momentum; a creative project is like a shark, Washington WA Wash. , Kjøpe levitra online, if it doesn’t keep moving it will die. Just go forward and use that time to make as many mistakes as you can. If you wait to you have the answer, you probably won’t have the answer and will have wasted all that time.

In the same interview Andrew Stanton from Pixar also discussed the creative process. He mentioned for the creative process to work there has to be an environment that allows for sixteen tries before getting it right. Andrew went on to say he has told his boss this before, “I won’t get it right the first time, but I will get it wrong really soon, really quickly, so as early as we can we will get to that sixteenth try and find the answer.”

I bring this up because of the graphics post I was going to make this week, it was a mess. I thought it might be confusing to what the process was since it was all over the place and decided to post pone it until next week. Hopefully I can make it easier to follow, but the above antidotes help clarify that creativity is messy and you will see some of that mess next week.

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Style Guide Buy levitra, When I first started at eClick there was only one designated company color, which is a dark steel blue. The web site at that time was using an electric lime green as an accent color. Mississippi MS Miss. , I liked it and started to incorporate it into all the design I did for eClick. I was seeing that type of light green all over the place. It was a very popular color in ads, For levitra online, commercials, Acheter en ligne levitra, and I even saw it a lot in web design at that time. When I created the style guide for the company I decided to add a color to the company brand and brought in the lime green with the dark steel blue, buy levitra.

Now we had two official eClick colors. Below you can see the style guide I made for eClick back in 2007, cheap levitra. We have been using this style guide for the past two years. Pennsylvania PA Penn. , Besides the dark steel blue and lime green I found two other colors that were shades of the company colors. Buy levitra, Putting the two blues together or the two greens I had monochromatic contrast I could use in the site design and collateral. You will see these other two colors in the current web site.

[caption id="attachment_162" align="aligncenter" width="225" caption="2007 Style Guide"][/caption]

The 2010 style guide shows the revised logo I discussed in a previous post along with the new font used for the company name, order levitra without prescription. I scrapped the darker green and blue for a new set of colors. Acquistare online levitra, One of the new colors is a dark gray; it is used in the logo and can be sort of considered the third company color. It will be the body copy on the web site and would be the informational text on a business card for instance, buy levitra. The other three colors are the Red, Green, ordering levitra online cheap, and Blue eClick is now going to use to break up its three main areas of service. Levitra without prescription, The design and development will be Red. The on-site and off-site optimization will be Green. The analytics and managed services will be Blue, goedkope levitra apotheek. Buy levitra, It of course plays off the RGB world of pixels and displays, even though it’s overdone, I believe here on the new site it will be done right.

[caption id="attachment_163" align="aligncenter" width="225" caption="2010 Style Guide"][/caption]

Color Coding

I love to use color coding in my designs because it improves usability. Cheap levitra tablets, One place it works really well is in navigation. You see it a lot on web sites as a way to define what area of the site you are in. This works extremely well on large sites with tons of categories, cheapest levitra online, such as shopping sites, North Carolina NC N.C. , to designate the men’s clothes from the woman’s clothes for example. Even though our new site will be small and has very few sections the color coding still has its function, buy levitra. Signaling a change of section is great for usability, much like a newspaper may have its “lifestyle”, αγοράζουν online levitra, “sports”, Osta alennus levitra, and “metro” sections header titles treated with different colors to give the reader a visual signal when flipping through.

I intended to use color coding in the new site design, so I initially started with red, levitra online, green, Levitra without a prescription, and blue, the obligatory three colors for screen media. They were the three little dots that converged and disappeared when you turned off the old tube televisions and they are the three colors that make up all modern day displays, For levitra online, therefore web sites. Tennessee TN Tenn. , What red, green, and blue to use, acheter levitra discount. Buy levitra, The company colors already have a green and blue. I tried out a red with the current lime green and dark steel blue. Kansas KS Kans. , I knew even before I tried this it wasn’t going to work because the red, green, and blue sections were supposed to be unique from the rest of the site and since the lime green and dark steel blue are used all throughout the site they couldn’t also represent those specific sections independently, Colorado CO Colo. . The red seemed special somehow or out of place. Levitra for sale, I needed to find a different green and blue to partner with the red.

[caption id="attachment_164" align="aligncenter" width="184" caption="Using Company Green & Blue for Color Coding"][/caption]

[caption id="attachment_166" align="aligncenter" width="184" caption="Using Company Green & Blue for Color Coding"][/caption]

[caption id="attachment_167" align="aligncenter" width="184" caption="Using Company Green & Blue for Color Coding"][/caption]

[caption id="attachment_168" align="aligncenter" width="184" caption="Using Company Green & Blue for Color Coding"][/caption]

A great place to look for colors is color lovers, buy levitra. I use color lovers now and again to see trends and get inspiration. I used color lovers this time to find a red, Delaware DE Del. , green, Kjøpe levitra, and blue that matched the lime green and dark steel blue we are already using in the design, but also be different enough to stand out. I found a palette that has a distinct red, green, and blue that don’t clash or compete with the company green and blue and are loud enough to demand attention visually.

[caption id="attachment_169" align="aligncenter" width="184" caption="Using Different Green & Blue for Color Coding"][/caption]

[caption id="attachment_170" align="aligncenter" width="184" caption="Using Different Green & Blue for Color Coding"][/caption]

[caption id="attachment_171" align="aligncenter" width="184" caption="Using Different Green & Blue for Color Coding"][/caption]

[caption id="attachment_172" align="aligncenter" width="184" caption="Using Different Green & Blue for Color Coding"][/caption]

Just for the sake of trying it out I tried eliminating the color coding from the design. Buy levitra, This was an option we talked about. Having the three sections color coded separates them into their own unique areas, therefore making them mutual exclusive from each other. Having no color code and just using the company colors gave the areas a bundled feel and tied them together as a complete package. I know marketing wise we wanted to portray all these services go together and get clients to use us for all three main services, but I believe my approach of cutting everything down into smaller chunks and then even smaller chunks is easier to digest for the audience. Below you will see how the pages all blend without the color coding.

[caption id="attachment_173" align="aligncenter" width="184" caption="Using Only Company Green & Blue for Color"][/caption]

[caption id="attachment_175" align="aligncenter" width="184" caption="Using Only Company Green & Blue for Color"][/caption]

[caption id="attachment_176" align="aligncenter" width="184" caption="Using Only Company Green & Blue for Color"][/caption]

[caption id="attachment_177" align="aligncenter" width="184" caption="Using Only Company Green & Blue for Color"][/caption]

Color in the Lines

As you see in the above layouts I wanted to use the colors sparingly; I didn’t want to saturate the page with color, buy levitra. The color is supposed to mean something. I had an idea early on that I was going to use the color in the stripes of the logo area to call out what section you are on and that was going to be the big splash of color at the top of the pages. Other than the titles and headers being colored everything else would be dark gray, so the color really pops. I may add color to pieces of text I want to call attention to, but for the most part I am trying to be judicial with the use of color on these pages.

Since no other design has been added, such as a background image, art, or photography, you can get a sense of how the color will play on each of the pages. Just like I did with the gray-scale layouts keeping everything gray to balance contrast, here I am doing the same thing, but for the color. I don’t want to be bothered with background textures or art until I am happy with how color is being used throughout the site.

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Three Font Rule Buy levitra without prescription, There is a rule that you should not use more than three fonts in web design. I like to break the three fonts into types of web content. Number one is the company font used in the logo; this is also sometimes used as the navigation or H1 headers, buy levitra c.o.d..  Number two is the H1 headers, Ordering levitra overnight delivery, titles, and sub titles, this sometimes is font number one as stated above, buy levitra. Number three is the font used for the body copy.

While the font for the body copy has to be something that is easily read on screen, so not a script font or something else wacky, the header font can be wacky, buy levitra without prescription. Lowest price levitra, The larger the font is going to be the crazier you can make it because script fonts and grungy fonts are much easier read when they are large, and typically headers are only one word or a couple words long. The company name font could be wacky, Wisconsin WI Wis. , in that case probably best to use something a little less wacky for the headers. Washington WA Wash. , This isn’t a hard and fast rule, if you only want to use one font for your whole site that is fine, just make sure it has a lot of weights, ordering levitra online legally, or you will be using a lot of bold and italic tags. Cheap levitra without prescription, You don’t have to use a wacky font at all, but you do have to use a legible screen font for the copy if you expect anyone to read what you write. Buy levitra without prescription, The most important point I guess is to have enough flavor in your fonts to designate clearly and visually what is a header, what is a sub header, and what it the body copy. Using one font in the same weight for everything isn’t only visually unsatisfying, Hawaii HI , but it also is terrible for usability. Køb discount levitra, Scan ability on the web is imperative, the more you can improve scan ability the better.

Finding Fonts

There are lots of places to find free fonts online, order levitra online without prescription, but most of them are not that good, Cheap levitra online, and not that well constructed by their designer. These are just students and hobbyists who make fonts for fun, but there are those who are very good at font design that put their work out for free, levitra pills. There of course are places to find professionally designed fonts for a price, while these are superior to free fonts you can find, they are mostly for print work, although you can always find display fonts, or use a font that might have been intended for print as a display font for your web site, buy levitra without prescription.

I enjoy going to a site called smashing magazine. Bestill levitra online, They do have free fonts posted monthly and posts that show you where to find some of the best free fonts out there. I found the fonts I used in my layouts at smashing magazine and ultimately found the one I am using for the new site design and the logo refresh. The fonts I found, cheap levitra pills, even though they are free, παραγγείλετε online levitra, seem to be very well constructed. Buy levitra without prescription, One in particular stood out from the crowd and ultimately won me over because of its five weights.

[caption id="attachment_148" align="aligncenter" width="300" caption="Titillium - typeface"][/caption]

[caption id="attachment_149" align="aligncenter" width="300" caption="Comfortaa - typeface"][/caption]

[caption id="attachment_150" align="aligncenter" width="300" caption="Karabine - typeface"][/caption]

Graceful Degradation

Since about 1995 when web design was just getting started there were only about 5 fonts to choose from for displaying text on a web page. You could use any font if you made it into a graphic, köpa billiga levitra, and most people did this for titles and logos, Indiana IN Ind. , navigation and headers. After awhile Google came about and had everyone now concerned with SEO. Getting type out of graphics and back into the code was important, Texas TX Tex. , not everyone followed suit, Ordering levitra no rx, but HTML was getting older and wiser and with CSS designers and developers found tricks to using images and displaying text at the same time.

Now we don’t have to worry about fonts anymore, buy levitra without prescription. There will always be the main system fonts installed on everyone’s computer and are used when the prime font being called upon is not available. This is called graceful degradation; replacing one font with another and then yet another if the fonts are not installed on the user’s computer, Virginia VA Va. .

In our case for this project we are only concerned if someone isn’t using a modern up-to-date browser with the capabilities of CSS3. Kjøpe levitra online, One of the things we are going to be taking advantage of is @font-face, which allows us to use any font we want and have it degrade to one of the system fonts if an out-of-date browser is being used. Buy levitra without prescription, It may not look how we want it or as good as it could when someone is using an old browser, but then again they are experiencing all web pages with a handicap, so if that’s how they choose to view the web that’s up to them. I don’t know why though so many people refuse or procrastinate upgrading, levitra kopen, it’s like still watching an old 1960’s original color TV in the age of HD, Levitra sale, but I digress.

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As you see above I started with trying to find three fonts. The first one I found was Titillium and I liked it for its ability to be very heavy and also very light. Helvetica is another classic font used just about everywhere in the world that can be very heavy or very light. I placed Titillium as the body copy for now and went hunting for more, buy levitra without prescription.

The next font I found, Comfortaa, looked like a great font for the company name, and therefore the navigation and titles. I tried this font out and liked it enough to keep it around for awhile. The current company font is DIN.

Then I was looking for a wacky font, did I want a script or handwriting font, or did I want a grungy urban type font, I wasn’t sure, so I played with a bunch of options until I narrowed it down to the grungy Karabine. Buy levitra without prescription, I did like the idea of a handwriting font, but I set that idea aside for now.

[caption id="attachment_151" align="aligncenter" width="184" caption="Layout with 3 fonts"][/caption]

From those 3 fonts I cut out the grungy one and replaced it with Titillium. I was still tossing the idea around of a handwriting font, but the thin sleek nature of Titillium’s lightest weight felt like a fine tip pen made the marks. This satisfied me for now.

[caption id="attachment_152" align="aligncenter" width="184" caption="Layout with 2 fonts"][/caption]

It then dawned on me that with this one font I sort of had all the styles I needed to designate the type being a header, a title, or copy. I replaced the font I had for the company name and navigation with Titillium and played with the weights until I got what I was looking for.

[caption id="attachment_153" align="aligncenter" width="184" caption="Layout with 1 font"][/caption]

So I went from using three fonts to two, and then now to just one font. This may change; I am still keeping the idea of a handwriting font on the table. As we get into the graphics for the page and eventually the artwork other fonts may be brought in, but for now I wanted to move into color and graphics.

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Can You Make the Logo Bigger? Buy levitra c.o.d., The eClick Performance logo was in its current form when I first joined eClick three years ago. Since that time I made a vector version and a style guide so we had an EPS to send printers and a standard version of the logo to use internally. I don’t think the logo is bad, billiga levitra apotek, but I always thought it could use some help. Where to buy levitra, I don’t know if I would have taken the same approach to it when it was first being created, but that’s not here nor there, I have to work with what I have, order levitra online. I know the owner doesn’t want a major change to it, Buy levitra online cheap, plus any company knows when a logo is redesigned all the collateral has to be changed as well to match, and that is a pain in the butt.

Inverse Proportions

After some time thinking about what I didn’t like about the logo, and what I really didn’t like about it when having to use it in designs, I came up with an easy and almost too simple alteration to it that amazingly made it fresh again and solved my concerns while keeping it exactly the same, buy levitra c.o.d.. All I did was simply inverse it, buy levitra from canada. I gave it a border, Minnesota MN Minn. , a place to live, and changed the letter “e” from living in the negative space to now occupying the positive space.

That was always my main problem with the current logo; it had no boundaries, levitra online kaufen, or at least some vague boundaries, Cheap levitra no prescription, but not good enough. The original logo was supposed to be the letter “e” within the negative space and the positive space was the space around the lowercase letter “e”. Buy levitra c.o.d., People will see the positive space first and then the negative space. If there is a symbol hidden within the negative space it will be seen last, buy levitra without prescription. The FedEx logo is the classic example of a symbol being hidden in the negative space. Online levitra, An arrow is hidden within the negative space between the “E” and the “x”. This is never the first thing people see.

I always had a hard time placing this logo in design without the positive space being more dominant than the negative space, which got muddied by the background, buy levitra c.o.d.. The logo then became a collection of abstract shapes until you noticed there was a letter “e” that made up the void, cheap levitra online. This needed to be flipped, Order levitra online cheap, as well as the weight of the typefaces used in the company’s name. The word “performance” was bolder than the word “eClick”. Shouldn’t it be the other way around, comprar levitra, just like making the “e” symbol inverse of what it was. Buy levitra c.o.d., Is that what was bothering me the whole time. Discount levitra, It just needed to be completely flipped to the opposite of what it was.

[caption id="attachment_113" align="aligncenter" width="300" caption="Logo - Positive & Negative Space"][/caption]

[caption id="attachment_114" align="aligncenter" width="300" caption="Logo - Before & After"][/caption]

Brand Positive

With the logo inverted, the letter “e” is now the positive space with a defining border, kopen goedkope levitra, or landscape in which to live. Buy levitra online, It is now a stamp, a brand, literally, ordering levitra without prescription. It will be, Buy levitra pills, and has so far been, easier to use in designs. So far the only place the new logo is being used is on this blog, buy levitra c.o.d.. You can see on the current company site I put the logo in a box so it gave it some shape, order levitra no prescription, but on the new site I will be using this refreshed version of the logo, Vermont VT Vt. , which you can see in the previous post.

That’s Heavy

I mentioned before that the weight of the typeface used for the company name needed to be flipped around. The first approach I took was what you see in the above graphic, acheter levitra bon marché. I just made “eClick” larger and justified “performance” below. Buy levitra c.o.d., That way “eClick” has much more prominence than the word “performance”. Cheap generic levitra, I have also looked at a lot of fonts while designing this site and you will notice a different font being used in the gray-scale layouts in the previous posts, even a slightly different placement of the words than the one you see above. After the compositions are complete I will post a final version of the logo that will be used in the new site, Iowa IA .

Next Time On…

Finally, Ordering levitra pills, next week we get into color, typefaces, and graphics, buy cheap levitra online. I will be outlining the process and decision making behind choosing color, fonts, and creating graphics for the web. You will see a ton of home page mock ups as I take you through my process. I will show you where I went down dead ends and what changed as I went along, and even what came back after being scrapped.

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