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Archive for the ‘Client Management’ Category

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Aug 28, 2009

Cheap soma online without prescription, Our team meeting this week was canceled due to the back-end programmer being busy on other projects. New Hampshire NH N.H., John is at the point with the design comp to hand it off to the front end programmer next week. This means we are on schedule with the design and site map, buy soma. Soma en ligne afin, Future blog posts will mostly be done by Courtney, our project manager, Ohio OH, Cheapest soma, and Brandon, our front end programmer, cheap soma tablets, Halvalla soma apteekki, as they see fit.

The press release has yet to go out but I think the fact that there is a start and a finish to this project and blog some readers will find the project as a whole interesting to read, Idaho ID. The question remains: will the design driven website without a committee succeed in meeting the metric goals, cheap soma online without prescription. Köpa soma, At this point, the design comp overall is very pleasing to the eye and captures eClick's spirit, buy soma cheap. Missouri MO Mo., There is still much to be determined but so far the results appear promising.

Courtney will be blogging about the remaining weekly team meetings through the site launch in early January, buy generic soma. Montana MT Mont., I will post if anything interesting from a client manager perspective comes up and - of course, the clear call to action remains to be seen, billige soma apotek. Jotta soma verkossa. Koop korting soma. Soma pedido en línea. Ordering soma online without prescription. Ostaa halvalla soma. Om soma online. Maine ME Me.. South Dakota SD. Buy soma without prescription. Order soma without prescription. För soma online.

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Aug 18, 2009

Ordering soma, The team met this week to discuss copy. Kaufen soma, Adam, Courtney, soma cheap, Buy soma online cheap, John and myself all reviewed John's design comps and decided that the overall content needed to be refined before we start editing copy. John agreed to simplify the evaluate page to improve the eClick offering message, Wyoming WY Wyo.. Florida FL Fla., We also discussed not confusing the potential client. Just as we find with our clients, soma online cheap, Michigan MI Mich., sometimes we are bored saying the same things over and over again so we try to be creative with copy only to lose the original message.

I think the team agreed that we do not have to specify exactly what eClick is offering as it evolves and we offer custom solutions to our clients, ordering soma. The site should explain our services and encourage them to contact us to learn more how we can offer them solutions, cheapest soma prices. Billige soma Apotheke, Of course we still need a clear call to action to contact us. My recurring concern that is on the back-burner for now, αγοράσετε soma έκπτωση. Comprare soma sconto, Next week, we meet with a back-end developer to discuss the client log-in functionality, generic soma. Osta soma. Ordering soma from canada. Buy cheap soma. Arizona AZ Ariz.. Colorado CO Colo.. Rabatt kaufen soma. Pharmacy soma. Maryland MD Md.. Buy soma online. Lowest price soma. Osta soma online. Cheap soma without prescription. Soma kopen.

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Aug 11, 2009

Comprare soma, Today the team met with Brandon, the programmer scheduled to build the new site, to review the current design comp. Louisiana LA, Brandon had a concern about two columns being used in drupal and recommended he hand-code the site. I asked the team if our two main business cores going forward are content management systems (CMS) and e-commerce sites that shouldn't we build the site in a CMS, New Jersey NJ N.J.. Köpa billiga soma, They advised the site is more impressive to the web dev community if it is hand-coded. "Ok" I said, Iowa IA. You have to pick your battles, comprare soma. Købe soma online, Recently I was reading an article in Forbes magazine: 21 Top Twitter Tips and couldn't agree more with the following:

"Congratulations for getting to the end of this sentence." As an online culture, people are not reading; they're scanning, California CA Calif., Oregon OR Ore., " says Dell Computer's Stefanie Nelson, voice of @DellOutlet, Arkansas AR Ark.. Comprar soma de descuento, "The shorter and more direct your message is, the more successful you're going to be."

At today's meeting, Nebraska NE Nebr., Buy soma bars, I repeated the above and advised that the current website design comp was copy heavy and the home page specifically should be pared down. I recommended the home page feature the line about websites being like sharks (they have to move forward or die) and the artwork should accentuate this tag line. I recommended that John lose the "rinse and repeat" tag line as this is confusing when used in conjunction with the second tag line referencing sharks, ordering soma no prescription. Indiana IN Ind., I provided John with a link to a site to be shark inspired.

I advised that the top and side navigations are confusing as currently presented. Comprare soma, The top navigation should be used as a utilitarian bar with the about and contact navs moved elsewhere with training and client log-in taking their place. Courtney advised that she also thought it was confusing but thought the Twitter and Facebook navs should be moved since they are taking the visitor off-site. I requested John to rethink the top navigation as two team members both thought something wasn't quite right and needed fine-tuning, soma generic. Soma sale, I also recommended that John review his contact page calls to action and streamline to one clear call to action. Currently the page has three calls to action and is confusing what the potential client is supposed to do, Kentucky KY Ky.. Price of soma, We agreed to comb through the copy for next weeks meeting for John to make edits.

Cary advised that the PR firm he hired would have the final version of the first press release ready by this Friday, comprare soma. I mentioned that by using our original idea of writing and distributing via PR Web that we were going to control the message and now it is out of our hands, Vermont VT Vt.. Buy soma, We requested a press release review before it is sent out.

Lastly, soma, αγοράσετε soma, the team agreed to update the eClick 2010 blog to have easier navigation to the start of the project.

Next week it is back to refining the copy and possibly viewing some initial artwork. In two weeks we will meet with the back-end programmer to discuss the client log-in functionality, where to buy cheap soma. Goedkope soma apotheek. West Virginia WV W.Va.. District of Columbia DC D.C..

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Aug 06, 2009

Cheap soma, This week the team met to review John's round 3 design comps and copy. Of course we focused on the design over the copy as our research tells us and Courtney and I innocently acted out, buy cheap soma. Cheap soma online, I am very impressed with John's progress on the website design and think that the colors, logo, billig kaufen soma, Billige soma Apotheke, and some of the website layout has come together very well. I would like him to be more innovative with the contact form and think outside the box, generic soma. West Virginia WV W.Va., I sound like a broken record and have repeatedly told him that I don't think having the contact form as a main navigation or as an equally weighted call to action with other calls to action is acceptable. As previously noted we had at one point discussed having the contact form in the footer to be included on all pages, cheap soma. I am still a fan of this concept or something more innovative than is currently being presented, ordering soma online. Ordering soma, The overall design, logo, Montana MT Mont., Soma no prescription, paper background, and many of the design elements are strong, order soma online without prescription. Soma prescription, Our CEO is a paper connoisseur so I think he will enjoy the textured paper design element and have fun with print marketing pieces using textured paper to coordinate with the website and create a stronger eClick brand.

I reviewed the big idea mantra that I launched the project with to see how the project is measuring up so far:

1. Entertaining and amusing - remains to be seen with header artwork

2. Visual rather than verbal - thought the copy was a little on the heavy side

3. Said something important and meaningful about the brand being advertised - thought John was doing an excellent job of branding eClick

Next week we are to discuss design comps, buy soma without prescription, αγοράζουν φτηνά soma, copy and progress with public relations. Cheap soma, The Press Release has not been distributed yet as Cary has decided to hire a PR firm.

Business Week ran a very interesting article last week: Idea 2009 that discussed the design winners of an international design contest, soma without a prescription. Soma for sale, "Design is not just about making things pretty," says Claudia Kotchka, soma pharmacy, Ordering soma overnight delivery, former head of design at Procter & Gamble (PG), who was one of this year's judges, order soma no rx. Ordering soma no prescription, "Designers are about making the world a better place...More than anything else, design builds a business."

I couldn't agree more and am excited to see the progression as John polishes the design throughout August, Køb discount soma. Köpa billiga soma, He will be handing the final design comps to the website developer at the start of September. Acquistare online soma. Nevada NV Nev.. New Mexico NM N.Mex..

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Jul 28, 2009

Ordering soma online, Today the team (Courtney, Adam, John, and myself) met with Cary and Heather to discuss PR options, with a new intern, Cara, sitting in as well. As we quickly discovered in a room of 7 adults, cheap soma, Alaska AK, committees tend not be go anywhere fast. Another reminder of why there is hope the site will be a success without the baggage of a committee. So far John has maintained his creative freedom, Oklahoma OK Okla.. För soma online, The meeting's agenda as noted last week was to discuss PR options. eClick currently uses PRWeb as a vendor and we discussed the varying press release options available, soma prices. My recommendation was to do the Media Visibility package, the most expensive but also offers the widest distribution and most detailed analytic reporting, ordering soma online. Order soma online cheap, Cary has repeatedly said he wants to strongly promote this project so to me it makes sense to do the deluxe option initially. The room debated this for some time and I reminded everyone that we could downgrade for future press releases if we found we didn't value all the bells and whistles, ordering soma online cheap. Acquistare a buon mercato soma, In addition, the deluxe option is only $160 more and didn't merit such a lengthy discussion, New Jersey NJ N.J., Soma, but that is the way it goes with a committee. I advised that it is important to gain attention now while the project is new to gather followers at the beginning of the story while John is the main blogger, Michigan MI Mich.. Ordering soma online, As the test progresses, the programmer and the project manager will be the primary bloggers as the project will basically be in their hands at that point. Ordering soma no prescription, I think that John is the center of the story and readers would be most interested in his creative process as that is the point of the test. Adam agreed to the deluxe PR option and advised: "Go big OR go home." Cary liked Adam's input and agreed to provide his approved option by the next business day, Om soma online. Soma en ligne afin, The second PR option I recommended was a podcast interview for Cary to do. Cary is very outgoing and would easily engage listeners, order soma online without prescription. PRWeb recommends this be done a day or two before the press release is sent out, ordering soma online. Rhode Island RI R.I., Heather is to provide the first draft of the press release today and depending on the options Cary selects will determine the press release date. The room agreed the press release should be sent by this Friday at the latest, North Carolina NC N.C.. För soma online, The press release schedule will follow the same schedule as the CEO interviews:

1. Start of Creative Test Project

2, Nevada NV Nev.. Ordering soma online, Website Design Complete

3. California CA Calif., Website Development Complete

4. Site Launch

Adam summarized his interview with Cary and upon Cary's approval will post to the blog ASAP, Arkansas AR Ark.. Ordering soma without prescription, I found reading John's last post titled: "Creative Process" was fun and also a relief. Since the beginning of this project I have envisioned the website layout in my head. While I don't know exactly what the website will look like in detail - I had envisioned the headers would contain his artwork and be the heart of the site - providing the "amusement and entertainment" per our original big idea presentation and in turn brand eClick. John's focus on color schemes and font sizes seemed like putting the cart before the horse and would all change once he creates the headers. I agree that designing is messy and that John has to start somewhere to get traction. The quote of: "Well do something so we can change it." is truly the life of a website designer, where to buy soma. Billige soma Apotheke, I told him last week that I know I sounded like a broken record - but until I saw his artwork I cannot comment on the color scheme and fonts. My only recommendation was to add the color gray to the home page as the greens were too similar and confused the color coding idea, cheap soma no rx. I also told him I would like to see an innovative call to action to contact eClick and not just a navigation titled Contact. He agreed with the color coding idea and time will tell regarding the call to action.

Next week John and Adam will present their colloborative round of copy.

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Jul 21, 2009

Comprar soma, To geo-target or not to geo-target. South Carolina SC S.C., That is the question that side-tracked our meeting discussion this week.

This week we met to review Adam's copy suggestions, Osta soma. Soma online, Adam read aloud his initial ideas and the team immediately agreed that Adam is a talented copywriter and would be an asset to the eClick 2010 team. We officially invited him to join our fray and he agreed to be part of the team moving forward, Nebraska NE Nebr.. Adam will partner with John to further develop the copy and present their collaborative round in two weeks, comprar soma. Cheapest soma prices, We invited Cary, eClick CEO, buy generic soma, Buy soma overnight delivery, and Heather, a co-worker, köpa billiga soma, Köpa soma online, to join us to discuss PR options for the eClick 2010 project during our next meeting. Our original PR idea was to have the first CEO interview posted along with several client manager and web designer posts before we launch a PR campaign, farmacia soma baratos. Buy soma online legally, We realized that time was getting away from us and that Adam would be an asset to us in this task as well. We assigned Adam the task of the 4 CEO interviews to be included in this blog to capture the CEO perspective, soma without prescription. Comprar soma, The first interview is scheduled for tomorrow and to be posted this Friday. Ordering soma online without prescription, A client manager at eClick recently expressed concern that the eClick 2010 project would fail and that eClick would not be properly branded with the new website. I mentioned this to John and inquired if he would like a creative brief, soma discount. Buy cheap soma, He assured me that he understands the branding task at hand and is excited to brand eClick. In hindsight I am glad he didn't accept my offer, order soma overnight delivery. The project is centered on him having creative freedom and as scary as it may be to us non-creatives, it is crucial for the test to remain just that - give the designer complete creative freedom, comprar soma. Soma no prescription, Of course the team does brainstorm with him and offer recommendations so he is not operating in a total vacuum. I think he most likely will organically discover what we would normally research and present to him formally, soma cheap. Ordering soma overnight delivery, I believe John knows on a visceral level the eClick personality better than any creative brief could ever describe. But the question remains - will he deliver, Ohio OH. Comprar soma, Will he deliver a site that:

1. Wyoming WY Wyo., is visually entertaining, amusing, αγοράζουν online soma, Order soma, and brands eClick's personality.

2, order soma. Soma pedido en línea, is intriguing enough to grow new business via the contact form.

3. will decrease the current 50% bounce rate to the target of 25%, comprar soma.

A good sign pointing to yes is that during this weeks meeting Adam mentioned that he would like to see the use of contractions in the site copy. He explained that using contractions is more casual and John agreed that Adam's idea would better display eClick's personality. For example, instead of using the copy: "We are" the copy would read: "We're."

eClick has grown to over 300 clients in 5 years primarily due to word of mouth within the Chicago area. I attribute this to our CEO's strong personality and eClick's client service. As a marketing professional I like to define and articulate who we are targeting and what we want to say to them. My recommendation during the meeting was to geo-target Chicago for the time being, but John felt that wasn't necessary. John is confident that his design will generate new business contact form submissions from around the country and eClick will evolve into handling more national accounts. Time will tell...

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Jul 14, 2009

Cheapest soma in the world, We met yesterday to review John's initial website copy. Website copy is crucial and can be the hardest part of a website to complete. John read aloud his initial copy and much of it was what eClick wants to say about itself but has yet to put in writing, soma sale. Maryland MD Md., The team previously had agreed to follow the rule of thumb that the website is to be overall light on copy and heavy on visuals. However, comprar soma, Utah UT, the copy needs to be thorough enough to be relevant for the search engines to index eClick's services.

Looking at the site content printed out and laying across the conference room table - the amount of content looked about right for the size of this website project, ordering soma from canada. Working on web dev projects, you start to get a visual feel for the amount of copy a site needs based on the site size and goals - Courtney agreed it looked about right, cheapest soma in the world. West Virginia WV W.Va., Part of developing the skill to know the right amount of copy needed is due to so many sites lacking the right amount of content. Time will tell if the content size is correct - my guess is we will want to trim just a little once John introduces his artwork to the design comps, Oklahoma OK Okla.. Cheap soma online without prescription, While we agreed the amount of copy was about right, the actual copy content was a different story. All three of us have different backgrounds and we all had different ideas about how some of the copy should be organized, cheap soma. Buy soma no prescription, We brainstormed for 40 minutes and developed an updated outline that everyone agreed upon. Cheapest soma in the world, Our next step is to have our co-worker, Adam, review the copy and recommend improvements. We agreed we want the copy to be witty without trying too hard, online soma. Cheap soma online, Many sites try a little too hard to make their copy entertaining and consequently it is not enjoyable to read. Adam will present his ideas at our next meeting for the team's review, cheap soma tablets. Buy soma, We have scheduled the first of four interviews with our CEO, Cary, Massachusetts MA Mass., Osta alennus soma, to be posted on the blog in the coming week. The first CEO interview will include how easy it was to approve this project and how hard it is to stay out of the process. φτηνές φαρμακείο soma. Buy soma without prescription. Maine ME Me.. Köpa soma. Lowest price soma. Washington WA Wash.. Cheapest soma. Order soma no prescription. Comprar soma baratos.

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Jul 06, 2009

Comprare soma sconto, Team agreed to meet every Monday through site launch to review and discuss next steps.

Notes from today's meeting:

Met with Courtney and John today to discuss next steps and review John's grid and layout post, order soma from canada. Order soma without prescription, I asked John to please use the below as his mantra as the site progresses:

1. Entertaining and amusing

2, cheap soma from canada. Comprar soma baratos, Visual rather than verbal

3. Says something about the brand

I told him that after reading his post I thought how his artwork (entertaining and amusing) plus the sparse copy (visual rather than verbal) should equal prospects being interested enough to contact eClick (says something about the brand), comprare soma sconto.

I reminded him that copy is to be secondary and the current most popular 4 pages that make up the bulk of page views include: home, buy soma no prescription, Cheap soma online legally, design gallery, about, kjøpe soma, Ordering soma online without prescription, and contact. With the current contact page having few conversions.

I offered John an alternate 100 point grid layout to consider based on the mantra above, For soma online. Ordering soma online legally, Previously we had discovered a site that made innovative use of the footer by using it as the contact area of the site.

I liked the idea of:

John's artwork at the top

+ sparse body copy

= contact in footer

as the site page flow, ordering soma no prescription. Comprare soma sconto, I reminded him that at the end of the 6-months- the website will be deemed a success by primarily the amount of new business generated from the contact. In my mind the artwork and the contact have the most and equal weight. αγοράζουν φτηνά soma, He can handle the contact footer in an artsy way to not make it a hard sell but as convenient not to have to dig for it and as a constant and clear call to action.

At the end of the day the purpose of the website is to establish a brand identity for eClick and generate new business, buy soma online. Alabama AL Ala., We will see in the coming weeks if John considers this or stays on his current path of having the contact page as a standard contact page with no call to action other than being in the site navigation.

I also brought up the idea that he currently has blog, generic soma, Goedkope soma apotheek, facebook, and twitter as equal calls to action with equal points. I agreed that while all three should remain low in total grid points - facebook should carry the most weight of these three for the free viral marketing for eClick with each new fan, acheter soma discount. Utah UT, In addition, I don't think the site should include employee bios. The site is about the eClick brand - the big picture his design paints:

Synergy: the whole is greater than the sum of its parts.

I look forward to his next post to see where he is in the process, order soma overnight delivery. Buy soma without prescription. Ordering soma. Soma. Where to buy cheap soma. Maine ME Me.. Comprar soma de descuento.

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Jun 30, 2009

Buy soma online, My name is Elizabeth and I am a Client Manager at eClick Performance. I manage clients’ website development projects and internet marketing programs.

I had the opportunity to be the client manager for my own company, Connecticut CT Conn., eClick, Buy soma bars, as we attempted to develop a new website last summer. There were 5 decision makers and - to no surprise to some - the website was never launched. I have witnessed that “website by committee” projects tend to be lackluster at best. Like the cobbler’s children without shoes, order soma, eClick very quickly threw up a new site last fall that is not exemplary of the quality we are capable of.

This summer I reviewed the current site and Google analytics data to develop recommendations to improve the overall site and drive new business, buy soma online. Arizona AZ Ariz., During this process, I was inspired by two articles I read:

1. The Advertising Century by Randall Rothenberg

2, soma pharmacy. Why Interactive Advertising Needs a Creative Revolution by Hernan Lopez

and started thinking about Apple’s strong design capabilities. Købe soma online, I requested a meeting with two talented co-workers, John, eClick’s Creative Director, köpa rabatterade soma, and Courtney, Om soma online, eClick’s Project Manager, to brainstorm on how we could implement an idea I had. Buy soma online, So what was the big idea.

The big idea was to let the creative director have total control to develop a website that is his vision and his vision alone. A second goal was to share the project titled "eClick 2010" with the web dev community. The success of the website would be measured by google analytic metrics and the amount of new business generated. The site's metrics would be measured after being live for 6-months and taken down if not met, buy cheap soma online.

Please find below an edited version of the original PowerPoint presentation given to eClick’s CEO, Nebraska NE Nebr., Cary Pearlman, on June 19, 2009:

eClick 2010: Creative Test

eClick Background:

website development and internet marketing firm located in Chicago, pharmacy soma, IL

over 300 clients, Lowest price soma, has grown primarily by word of mouth

launched their own updated website in 2008

eClick’s Current Site: http://www.eclickperformance.com

Like many websites developed by a committee the design and the effectiveness of the new website has been lackluster:

2009 YTD Google Analytics Stats

bounce rate about 50%

4 pages make up the majority of page views

48.21% exit rate on contact page with very few conversions

Recommended Project:

eClick 2010: Creative Test

eClick 2010 Objectives:

Creative Test: Does good design really matter?

Share test with web dev community.

Think outside of the box and move away from the website by committee mentality.

Follow traditional Media advertising campaign development by letting the quality of the creative lead the way. Web designer is to have carte blanche with weekly reviews and suggestions by only the project manager and client manager, acheter soma.

A recent Ad Age article by Hernan Lopez discussed a 20 year old study by E, buy soma online. Ephron and J. Order soma no prescription, P. Jones that stated the most important factor behind successful TV campaigns was the quality of the creative:

“When Mr. Jones looked at those campaigns, soma prescription, he found that they weren't ‘hard-selling in the conventional sense’ but instead shared three characteristics:

1. Entertaining and amusing

2. Visual rather than verbal

3. Said something important and meaningful about the brand being advertised”

Randall Rothenberg, Soma online kaufen, CEO of the Interactive Advertising Bureau, recently called for a "creative renaissance" on the internet, which he said has been "an unthinking hostage to a direct-marketing culture and tradition that devalues creativity and its long-term effect on brands."

eClick has witnessed their own clients’ websites with great design perform well in regards to bounce rate, soma ordine on-line, page views, Ordering soma overnight delivery, time spent on site, and conversions. Buy soma online, Google analytics support the idea that eClick website visitors are more visually oriented; copy is more for the search engines than potential new clients.

Randall Rothenberg went on to say:

“Consultants are counseling the virtues of entertainment, South Carolina SC S.C., likability, Cheap soma without prescription, and refreshment. They're arguing that in an age of interactivity and an era of choice, advertising, Koop korting soma, to succeed, Ordering soma from canada, must act like TV -- or a conversation with a friend.

…as we near the end of the broadcasting era, … this much is now clear: in the spark of creativity lies the future of business.”

In the spark of creativity lies the future of business.

Focus on visual content of 4 most frequented pages: home, order soma, about, Wyoming WY Wyo., design gallery, and contact

Copy is to be secondary to visual design but to be written with: a sense of humor to entertain visitor and of course for the search engines.

eClick 2010 Strategic Initiatives:

Raise eClick brand awareness as a forward thinking, where to buy soma, creative-driven, award-winning, internet marketing agency

Improve site performance:

Increase conversion rate of contact form and increase new business

Improve bounce rate from current 50% to 25%

Increase return visitors from current 25% to 35%

eClick 2010 Time Line:

June 2009: CEO review and approval

By July 1, 2009: launch new blog, twitter account, PR

By January 1, 2010: launch new site

June 19, 2010: present test results

June 20, 2010: put up old site if goals not met or drink champagne to celebrate success of new site if goals are met

eClick 2010:

Thank you for your time and consideration.

Viva la eClick.

We played the below inspiring video of designer Jacek Utko discussing the power of design before ending the PowerPoint presentation:

http://www.ted.com/talks/jacek_utko_asks_can_design_save_the_newspaper.html

The project was given the green light by Cary immediately following the presentation.

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Archive for the ‘Client Management’ Category