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Graceful Degradation Buy cialis online cheap, Since we are going to be using @font-face and Internet Explorer (IE) does not support CSS3 I will have to find alternate fonts to use. Kjøpe cialis, We will be degrading the @font-face fonts to system standard fonts. This is called graceful degradation, order cialis no prescription. Order cialis, We will also be creating a separate style sheet for IE users that will use system standard fonts. I had two fonts I needed to replace, cheap cialis tablets. I decided to just go for Lucida Sans Unicode for the replacement for Titillium and Lucida Handwriting as the replacement for FG Delaney, buy cialis online cheap. Cialis online, It’s obviously not how I want the type to look, but for those people that are either forced to use IE because they work with custom software that only runs on IE, purchase cialis online, Buy cialis no prescription, or their IT guy won’t move everyone over to Firefox, they will still be able to see the site with slightly more interesting type than just Arial, comprar cialis. Where to buy cialis, Below you will see an example of what the fonts will look like in IE or an old version of the Firefox, Chrome, Kaufen cialis, Kansas KS Kans. , or other browsers that don’t support CSS3. The one thing that will be mismatched is that the logo will still be using Titillium and FG Delaney since we will be doing an image replacement for it, order cialis cod. Cialis pharmacy, I was considering doing that for the headers, but for right now it looks like we will degrade all text on the site besides the logo text, acheter cialis bon marché.

[caption id="attachment_406" align="aligncenter" width="176" caption="IE Font Degradation"][/caption]

Old Browser Versions Buy cialis online cheap, For people using an out of date browser they will be greeted by an alert at the top of the page. Cialis pedido en línea, This is something we were going to do a year ago, but held off, New York NY N.Y. . Cialis kopen, Now with the campaign to kill off IE6 becoming bigger as sites like Facebook, YouTube, αγοράσετε cialis, Order cialis without prescription, and Digg are stopping support for IE6 and giving you a notice that your browser is out of date and recommending you upgrade, we will be doing the same, Om cialis online. Köpa rabatterade cialis, Below you can see how I want to handle this on our new site. The page will just drop down 100 pixels and a yellow alert will appear letting the user know their browser is out of date and giving them the links to upgrade to their preferred browser, Vermont VT Vt. , Kjøpe cialis online, or just close the alert and continue using their current browser. Of course we would rather have people switch from IE to Firefox, but if we can at least get them to upgrade to IE8 that’s something, buy cialis online cheap. Less IE6 users showing up in the browser use statistics would hopefully help make Microsoft reconsider their stance on supporting IE 6 until 2014, Massachusetts MA Mass. . Iowa IA , This is a slight tangent, but my professional opinion is that Google Chrome and their upcoming Chrome OS, as well as the giant migration from Windows XP and Vista to Windows 7 later this year is going to decimate the IE6 usage. I’ll go out on a limb and say by 2012 IE6 usage will be under 6% worldwide.

[caption id="attachment_407" align="aligncenter" width="168" caption="Old Browser Detection Alert"][/caption].

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Retro Futurism Buy cialis, As I was getting ready to start the artwork for the site I opened the working draft and gave it a once over. I realized it still needed polishing up and was going to save that for a future post, Cialis farmacia a buon mercato, but instead went ahead and started to finalize the design.

The whole concept for the site was first and foremost a poster. I know I stated before I didn’t want to separate the header, acquistare a buon mercato cialis, body, Maine ME Me. , and footer up. To define their area subtly, so the user had visual clues as to where the content area ended and the footer began was fine, αγοράσετε cialis έκπτωση, as long as it played into the poster concept. I figured the best way to accomplish this was to add folds, buy cialis. Bestill cialis online, There will now be a fold after the header area, and after the body area to designate the three main areas of the page. The best part is that on a laptop with the standard resolution, order cialis pills, depending on the amount of toolbars you have installed, Cialis prescription, the fold is literally the fold in the poster. I thought that was clever and even decided to label it.

The second concept I was going for was retro futurism, comprar cialis de descuento. Buy cialis, The first thing I tossed out to the 2010 team way back in June was steam punk, which by its nature is retro futurism. That was the idea going into the design, Utah UT , but as the process moved forward I realized steam punk would force the brand in a different direction than I wanted. I didn’t want to do that. Instead I moved to a general retro futurism, Rabatt kaufen cialis, which the brand could easily be expressed in. Order cialis online, In one of our team meetings someone mentioned they felt some of the elements were 80’s looking. I found that interesting because the elements they were talking about in my mind were 1939, buy cialis. So I guess I did a good job of bringing in a feeling of a retro design that would convey 1940-1990. At least this is what I want to accomplish, cialis pills.

The Artwork

The artwork will also have a hint of retro futurism. Wisconsin WI Wis. , Initially I figured I would use hand drawn graphite illustrations for the page art, but now that I see the page nearing completion the artwork needed to be crisp and clean. Buy cialis, I was also worried about turning hand drawn illustrations into PNG’s for the web, I know it can be done, but I wasn’t sure I wanted to give myself that headache. The biggest perk to drawing vector illustrations is that I can reproduce the artwork by printing it in any size for any media, buy cheap cialis online, we can even make T-shirts with the art if we want. Purchase cialis, Since the line about how a website is like a shark stood out to everyone the first piece of art was to do a tin toy wind up shark. The concept being our clients websites are the shark and we keep them wound up and moving forward. The shark was fun to make and gave inspiration into whether I make all the pages’ artwork be objects that are wind up tin toys, cialis online kaufen. That is still up in the air, but that would give all the art a common thread, buy cialis. I will be working on the rest of the art for the next couple months, Billig kaufen cialis, which will overlap into the building of the site. I won’t be posting anymore of the art, so you will have to check out the new site when it is launched in January 2010 to see the finished product, cialis for sale.

[caption id="attachment_390" align="aligncenter" width="300" caption="Wind Up Shark Artwork"][/caption]

Working Draft 1.1

As you will see below I have continued modifying the working draft. Köpa cialis, I polished up the page and graphics strengthening the retro futurism concept. Buy cialis, The strongest element is the motif of the parallelogram which I cleaned up around the page.

The idea of using a handwritten font has been in my back pocket the whole time and I didn’t forget about it. This time when I looked for a handwriting font I found one in FG Delaney, goedkope cialis apotheek. I placed it around the page and decided to bring in “notes” to clarify some navigation buttons. Price of cialis, There was talk I was too abstract with the main navigation and I appreciate that. I didn’t want mystery meat navigation so I added notes below the tabs explaining what the pages are, buy cialis. Now I am using two fonts in this design, Titillium and FG Delaney, halvalla cialis apteekki. I have already run some tests using @font-face to see the readability of Titillium as the font for the body copy. Buy generic cialis, I wasn’t totally pleased with how the size I wanted to use looked, so I may decrease the font size or stick with an Arial, but that will be decided in the build, cialis online stores. Since bringing this font into the page design it was natural to change the word performance to the handwritten font to match the main navigation. Buy cialis, Below you will see version 3 of the 2010 style guide. Maryland MD Md. , [caption id="attachment_394" align="aligncenter" width="225" caption="2010 Style Guide v.3"][/caption]

Once the artwork was finished and placed the messaging didn’t work anymore. We decided to scrap “making the web work for you” and use the website is like a shark line. We liked how this was playing, but we had a discussion on whether to bring the shark theme into the content or just leave it as the home page message. I thought it was best to leave the shark as the home page message and not theme the content to carry the shark message through all the pages. I didn’t think we wanted to be known as the shark web company, plus I want to have a different piece of art on each page, buy cialis. So the thought now is to theme the message at the top of the pages to compliment the artwork and be different for each page. The content will be left unthemed.

With this version we are getting very close to my vision for the eClick 2010 website.

[caption id="attachment_391" align="aligncenter" width="176" caption="Working Draft 1.1 - Home Page"][/caption].

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A great artist is never finished with a piece;
he just knows the right time to stop working on it.

The above I am pretty sure is a quote from a 20^th Order cialis without prescription, century artist, but I couldn’t figure out to whom it is attributed to. Order cialis without prescription, If anyone knows leave a comment, otherwise I don’t mind taking the credit, αγοράζουν φτηνά cialis. Buy cialis no rx, When I mentioned posting the working darft of the site design with the copy in place to the other 2010 team members they didn’t think it was a good idea. They wondered why anyone would keep reading the blog and following the process if they saw a finished site design with all the copy and messaging in place, buy cheap cialis. Buy cialis without prescription, Well, finished is the word that doesn’t apply, cheap cialis. This working draft of the site design is just that, “working”, order cialis without prescription. Louisiana LA , The copy and messaging is also still in working draft form. I explained to the 2010 team that not only will the design most likely change before and during the build, buy cialis cheap, Buy cheap cialis online, but the copy would most certainly change also. So no one is seeing the finished copy or even the final design, order cialis from canada. Cialis prices, Web design isn’t something that’s all done in Photoshop or Illustrator it is also done during programming. Order cialis without prescription, Even though I think ahead and try to take rollovers and sign postings into account, once I see them in action I may make a change. I consider this design the first working draft and the copy the second working draft and foresee at least a couple more rounds of changes, cheap cialis tablets. Discount cialis,

Composition 3.7

There have been some changes since composition 3.6. I had been playing with the opacity of the parallelograms and noticed overall the color was too muted, billig cialis apotek. Buy cialis pills, I turned the opacity back up to 100% for the logo area, the main navigation, Osta cialis online, Wisconsin WI Wis. , and the parallelograms connecting the top border and left border around the body. Now the color really popped, order cialis without prescription. I also turned the client login area tab and the 2010 tab into parallelograms, cialis no prescription. Order cialis online, Now every graphical element is a parallelogram, making it the graphical motif for the site, buy cialis online cheap. Cialis over the counter, Since it was the motif I thought I would try out duplicating the navigation parallelograms and filling the left side of the page with them. I enlarged them and turned the opacity way down treating them as a water mark of sorts, Oregon OR Ore. . Order cialis without prescription, Whether these stay is still up in the air at the moment, but the team seems to like them. Ordering cialis online legally, The last change was that the right side of the footer became the latest post from our company blog. Not only does this help promote our blog, ordering cialis pills, Ordering cialis overnight delivery, but bring the topics and keywords from the blog post to every page of our site.

Composition 3.7 = Working Draft 1.0

So what you see below is what I consider the first working draft of the new site design. From here I will create and place the artwork. It is finally time to start drawing, order cialis without prescription. One of the 2010 team members has been very anxious to see the artwork. She would have had it come first, but that is the same trap clients fall into. I explained it to her like this, a painter needs to build and stretch the canvas before he can paint on it. In fact, if I had started the artwork first or even earlier I would have wanted to go back and change it since the space the artwork will occupy has shifted around and the artwork needs to compliment the tag lines and messaging, which didn't come until recently.

Through the rest of this month I will be working on the artwork and fine tuning the design and content. The goal is to hand this off to the front-end developer by the first week of September.

[caption id="attachment_335" align="aligncenter" width="184" caption="Working Draft 1.0 - Home Page"][/caption]

[caption id="attachment_336" align="aligncenter" width="171" caption="Working Draft 1.0 - About Page"][/caption]

[caption id="attachment_337" align="aligncenter" width="184" caption="Working Draft 1.0 - Contact Page"][/caption]

[caption id="attachment_338" align="aligncenter" width="156" caption="Working Draft 1.0 - Create Page"][/caption]

[caption id="attachment_339" align="aligncenter" width="168" caption="Working Draft 1.0 - Optimize Page"][/caption]

[caption id="attachment_340" align="aligncenter" width="127" caption="Working Draft 1.0 - Evaluate Page"][/caption]

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Copy and Paste Order cialis online cheap, After the copy was written and revised I started to composite it into the pages. As I was transferring it over I was making more edits and tightening up the sentences trying to get the copy as clear and concise as possible without losing the message. The less copy you use to get across your message online the better. I know this draft of the copy was going to change and I wanted it to change on the page instead of in a Word doc. Acheter en ligne cialis, The copy also needs to be flavored some more, at the moment it still reads a little flat, but first all I was worried about was getting the basic message down.

The first pages I focused on were the six main pages, order cialis online cheap. These are the most important pages to the site and will be the most visited. They explain what we do, Arizona AZ Ariz. , showcase our work, and let people contact us. The goal was to write content that would give the audience a general understanding of what we offer without going into great detail, Billig kaufen cialis, which will hopefully spark them to contact us for more information. That way we would be able to customize solutions to the client’s needs. Order cialis online cheap, My job is to get them to call or fill out our questionnaire and send it back.

Poetic License

A month ago when I started this project the first thing I did was to think about the site structure, what the navigation would be and what pages there were going to be. I wanted to try and find a way to reduce the amount of pages and if possible segment what we do into three main categories, order cialis overnight delivery. The power of threes is very impressive, people love things in threes. The three main categories were Design & Development, φτηνές φαρμακείο cialis, SEO, and Internet Marketing. That is fine, but not completely accurate, or creative at all, order cialis online cheap. So, I started to think about what I could call the categories and the first one that came to me was “Create” for the design and development section. It’s one word, Colorado CO Colo. , simple and effective. The tag line or header for that page is going to be “Imagine & Build”, which is the replacement for the literal version “Design & Development”. Købe cialis, I had “Create”, now I needed the other two. Order cialis online cheap, Well, what is SEO really. Search Engine Optimization takes place in the code and content of a website, it happens on-site, not off-site like PPC, Rhode Island RI R.I. , link building, etc… SEO doesn’t drive traffic to the site, but optimizes the site to receive said traffic. Lowest price cialis, Optimize, that sounded good, again one word, simple and effective. So I had, kjøpe billig cialis, “Create”, “Optimize”, but still needed one more for Internet Marketing. Acheter cialis bon marché, At first I had all our Internet Marketing services over on the third category, which we thought for awhile about what to call it while in a team meeting. Create, Optimize, Marketing, no what about, Create, Optimize, Market, order cialis online cheap. Still not working and then after discussing what exactly we do once a site is designed, built, and launched we came up with “Evaluate”, ordering cialis. We evaluate the analytics, PPC campaigns, etc… The best part is that it rhymed. αγοράζουν online cialis, “Create”, “Optimize”, “Evaluate”, those were going to be the three main categories.

The problem was that when I first showed all the copy to the team they made a comment that PPC and other Internet Marketing services are done sometimes in unison with the site build and the site optimization, order cialis c.o.d.. Order cialis online cheap, They suggested we move the Internet Marketing services over to the Optimize section. At first I wasn’t sure how that was going to work. It was going to take a paradigm shift for people in the company to realize these aren’t mutually exclusive and they all tie together, in fact, Comprare cialis sconto, I realized that there are really two types of optimization. There is on-site optimization for the search engines, and there is off-site optimization for the traffic. Bingo, I would make the Optimize page split into two sections, South Dakota SD , Optimize your Site and Optimize your Traffic. Under Optimize Site I would include keyword research and analysis and search engine optimization, order cialis online cheap. Under Optimize Traffic I would include pay per click, link building, Cialis discount, email marketing, etc…  That led to the tag line “Better Site + More Traffic” for the Optimize page.

Since all the Internet Marketing services were moved over to the Optimize page the Evaluate page changed. It became the area of the site to talk about Google Analytics, and the reporting we do on the Internet Marketing services we provide, billige cialis Apotheke. The Optimize and Evaluate pages now shared a lot of content with each other and were tied together. Order cialis online cheap, Internet Marketing isn’t a one and done thing, it needs to be on going and monitored. So, the tag line “Managed Internet Marketing” is currently being used on the Evaluate page. South Carolina SC S.C. ,

Yes We Can

Now I needed to work on the tag line for the home page and other utility pages. I needed something to start with so I could stare at it and figure out what to change. eClick was moving away from the old slogan “get more from your site” and moving toward something to do with the website working, or working as hard as you do. Work was the key word I was going to focus on, order cialis online cheap. I wrote out the sentence that was being tossed around the office, billiga cialis apotek, “Does your site work as hard as you do?” at the top of the home page composition and started to stare at it. If you consider the last part of that sentence, “as hard as you do” it conveys to the audience that they are working hard or should be working hard and that their site should be working just as hard. Cialis prescription, I would think a client would want their site to work harder than they do. I didn’t like what it implied. Order cialis online cheap, That sentence is also a question, and although questions are good tag lines I wanted something that was declarative. A wanted a statement like, “Have it your way.” And I knew it needed to be just a few words long. The best tag lines are usually only 4 to 6 words long, cialis online stores, sometimes even 3 words or less. Yes We Can.

So I knew I wanted to eliminate the question format and the concept of the client working hard. I also needed to get the word “work” and the word “web” somewhere in there so there’s no mistaking what we do, order cialis online cheap. Rabatt kaufen cialis, This slogan not only has to convey the right sentiment, but it also has to explain what we do as a company, so someone coming to our site for the first time would immediately know what we do.

What you see below took several hours one night of me just staring at the tag line on screen with the great History Channel mini-series “The Universe” playing in my second monitor for background noise. I gave you an idea of the thought process, köpa cialis, but I really wish it was as easy as it seems when these six lines are typed out one after the other, but it wasn’t.

Does your website work as hard as you do?

Website work hard you

Web work you

Make web work you

Making the web work for you

The Mission

The best part about the new slogan is that is follows and caps off every thought.

Order cialis online cheap, ”eClick Performance, making the web work for you.”

“We create, optimize, and evaluate websites, making the web work for you.”

Since it is a sentence fragment it feels like it is the end of a thought. Cheap cialis no prescription, Next to the logo it implies the first part of the thought is eClick Performance, and the second is that eClick makes the web work for me. Also there is a double meaning in work. The site can be anthropomorphically working, as in physically doing a job, but it also implies the opposite of broken. Is your site broken, we can fix it and make it work. When you find a double meaning as good and relevant as that one, it’s a keeper, order cialis online cheap.

This slogan paired with the three main categories became a very simple and effective mission statement for the company.

What’s our mission.

We create, optimize, and evaluate websites, making the web work for you.

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Site Map Buy cialis cod, Since there have been changes to the layout and structure of the site I had to go back to the site map and change it once again. Buy cialis no prescription, We are now in version 6 of the site map which you can see below. Again, Alaska AK , Alabama AL Ala. , I always want to keep this document up-to-date with the latest architecture. This needs to match the current organization of the compositions so there will be no confusion on how the site will be structured and built, Køb billige cialis. Nebraska NE Nebr. , [caption id="attachment_278" align="aligncenter" width="300" caption="2010 Site Map v6"][/caption]

Logo

The style sheet also had a change to it. The lime green has been removed as one of the company colors, buy cialis cod. Now the two company colors are the dark steel blue and the dark gray, Arkansas AR Ark. . Køb discount cialis, I also muted the red slightly because I felt it was too loud. The new red added and the lime green removed from the style sheet can be seen below, ordering cialis without prescription. Online cialis, This style sheet will be updated in the future when I add in the new messaging.

[caption id="attachment_279" align="aligncenter" width="225" caption="2010 Style Guide v2"][/caption]

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Parallelogram Order cialis no prescription, The first thing I did was to scrap both backgrounds and look for a new one. Cialis online cheap, I still knew exactly what I was looking for, but didn’t feel like making one so I continued the search, Kaufen cialis. Mississippi MS Miss. , This time I stumbled upon a perfect background right away and tossed it in the composition. If this is the background that will be used on the site I will have to prepare it for use by making sure it tiles correctly in the x and y directions, Washington WA Wash. . Buy cialis from canada, One thing I did keep from the last version of the site design was the HTML code that was being used in the dark background. When you want to give the paper texture a newspaper feel you typically write out a bunch of text and invert it so it is backwards and then turn the opacity way down because newsprint is so thin when exposed to any light the text on the other side is visible through the paper, order cialis no prescription. The problem is I don't really want it to look like a newspaper, cialis en ligne afin, Comprare cialis, so the HTML code was dropped in later versions.

I changed all the text to Titillium and played with the weights, Virginia VA Va. . För cialis online, For now I was only using one font through out the whole design. This is also where I got rid of the icons in the side bar, cialis. Order cialis no prescription, I wasn’t sure what I was going to do with those yet, but I knew I didn’t want them over there anymore. Purchase cialis, Besides I liked the wide margins it now created on the sides of the body content. I changed the circle at the top that was around the contact button and turned it into a square, where to buy cheap cialis. Acquistare a buon mercato cialis, That was a catalyst for the remaining graphic elements.

The first thing that dawned on me was that the parallelograms I was using on the side and top of the logo were the original graphical elements and I should consider using that as the sites graphic motif, cheapest cialis. I was about to put squares back next to the main navigation but instead used parallelograms, order cialis no prescription. Ostaa halvalla cialis, [caption id="attachment_269" align="aligncenter" width="184" caption="2010 Comp 3.1"][/caption]

[caption id="attachment_270" align="aligncenter" width="184" caption="2010 Comp 3.2"][/caption]

I started to put the parallelograms around the page. I added them next to headers and started to place them up at the top for the utility navigation, cialis without a prescription. Connecticut CT Conn. , I was re-shaping them and playing with opacity and color.

I figured out what to do with the Facebook and Twitter icons, buy cialis without prescription, Cheap cialis online cheap, they were going into the top utility navigation. Order cialis no prescription, I dropped the mail list icon and made the link to our blog just another word in the navigation.

I drew a few more border lines here and there and darkened them up a tad, comprar en línea cialis. Pennsylvania PA Penn. , I darkened the main navigation text and changed a few of the headers. Those are still in the works, buy cialis, New Jersey NJ N.J. , but I like headers that aren’t so literal. Instead of saying “Testimonials” say “The buzz”, District of Columbia DC D.C. , Koop korting cialis, or something like that. It’s more fun and interesting to be creative with your headers than literal, which can be dry and clinical, order cialis no prescription.

[caption id="attachment_271" align="aligncenter" width="184" caption="2010 Comp 3.3"][/caption]

[caption id="attachment_272" align="aligncenter" width="184" caption="2010 Comp 3.4"][/caption]

Version 3 was feeling good, but it wasn’t quite there. The lime green color I was using in the style guide as one of the company colors was too close to the new green being used in the color coding, so I decided to ditch the lime green. Now the home and utility pages will use the dark gray from the style guide at the top next to the logo. That change effected the top utility navigation as well. Order cialis no prescription, We also decided to move the client area from the footer and make a tab for it. That freed up one of the spots in the footer to use for something else. One thing we have tossed around was a “start your project” call to action where a user could download our client questionnaire or give us a call. This will be on all pages and follow that pages content, so every page ends by asking you to start your project.

So the “2010” tab got moved down to the bottom where it does make more sense, and the client area tab replaced it up at the top. Both these tabs are going to be fixed to the right side of the site no matter what size your resolution is, order cialis no prescription.

Looking over the composition I noticed something wasn’t quite right. When I turned back on the grid I saw that I had broken it in a few places which made the page unbalanced. I moved the logo and navigation over to the left and nudged the top navigation back and forth until it sat right in the grid. It appeared the body had some adjustments it needed, but I figured I would leave that until I replace the Lorem Ipsum with the actual copy.

Adding the copy to the pages was next, so I could make adjustments to the body and get a sense of how the new copy will be laid out. I think it's important to place and work with the actual copy because inevitably it will effect the page differently than Lorem Ipsum. I wasn't sure exactly what I might do with the copy, how I might play with the layout of it, next week I should have all the copy placed in the six main pages as I get closer to a final composition.

[caption id="attachment_273" align="aligncenter" width="184" caption="2010 Comp 3.5"][/caption]

[caption id="attachment_274" align="aligncenter" width="184" caption="2010 Comp 3.6"][/caption]

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Wrong Turn Buy cialis c.o.d., After that first round of adding graphical elements to the page I showed where I was to the 2010 team. I mentioned to them an idea I had about ripping the paper apart and making the body dark with light text and they seemed to like it, Minnesota MN Minn. . Montana MT Mont. , I gave it a try and ended up going down a dead end. It was a nice look, comprar cialis de descuento, Buy generic cialis, it just wasn’t what I intended for the eClick 2010 site. The positive was that I now had made those early mistakes fast, cialis online, Vermont VT Vt. , which gave me something to change. I could look at this composition and know what I didn’t like and what I wanted to change, buy cialis c.o.d..

The color coding was stripped out in these compositions, Osta cialis, αγοράσετε cialis έκπτωση, the stripe down the left side is now gone, the new body background is the one from this blog, ordering cialis online, Comprar cialis baratos, and I added HTML on top of it with its opacity turned way down. I brought in a wood texture, cheap cialis no rx, Purchase cialis online, just to see what it would look like as a divider between the header and the body. I did toss some rips and tears in the paper quickly to see what this idea was going to look like, cialis ordine on-line. Idaho ID , I didn’t like it that much and figured I would try to see if I could improve it. Buy cialis c.o.d., You may ask, aren't all the things you wanted to do being taken out or compromised, but like I said before it is good to make mistakes, try things you didn’t initial consider, or scrap things you are really passionate about. You never know what you may find, New Hampshire NH N.H. . Iowa IA , I did go a little crazy playing around with fonts and typography here, but I do have the habit of throwing tons of stuff on the page and then stripping things out, Michigan MI Mich. . παραγγείλετε online cialis, [caption id="attachment_262" align="aligncenter" width="184" caption="2010 Comp 2.1"][/caption]

[caption id="attachment_263" align="aligncenter" width="184" caption="2010 Comp 2.2"][/caption]

[caption id="attachment_264" align="aligncenter" width="184" caption="2010 Comp 2.3"][/caption]

[caption id="attachment_265" align="aligncenter" width="184" caption="2010 Comp 2.4"][/caption]

[caption id="attachment_266" align="aligncenter" width="184" caption="2010 Comp 2.5"][/caption]

It became clear I wanted to stay away from sectioning the page up into three parts, the header, price of cialis, Florida FL Fla. , the body, the footer, ordering cialis no rx, Cheap cialis overnight delivery, like a lot of sites do. I wanted to treat these pages as complete unified pieces, ordering cialis online cheap, Kansas KS Kans. , like posters. That was part of my inspiration going into this project and I wanted to make sure I got as close to that as possible, Massachusetts MA Mass. . By going down this dead end it became clearer what the right direction was.

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Graphic Motif Buy cialis no prescription, The first thing I did was look for background textures and think of a main graphical theme or motif to use in the design. I call any graphic on the page an element, buy cialis c.o.d.. Order cialis online cheap, Graphical elements are everything that isn’t text, art, Missouri MO Mo. , Where to buy cialis, or photography. The logo technically is, California CA Calif. , For cialis online, but I don’t think of it as a graphical element. I may use the logo in conjunction with other graphical elements giving it a feel it is connected to the rest of the page and not the obligatory plopped in the upper left corner, cialis for sale, Ordering cialis no prescription, or I may borrow an element from the logo and use that as the motif through out the site. It always depends on what I have to work with, buy cialis no prescription.

Paper or Plastic

A background graphic can completely change the look and feel of a page, cheap cialis online. Wyoming WY Wyo. , I knew I wanted a background that would function like a canvas for my artwork, so the obvious choice would be a canvas texture such as a cotton duck or linen, halvalla cialis apteekki. Cheapest cialis in the world, That felt a little too fine art for us, we don’t paint pictures we make web sites, acquistare online cialis, Order cialis no prescription, so canvas was out. Next thought was paper, Kentucky KY Ky. . Buy cialis no prescription, There are so many types of paper. Kjøpe cialis online, I see a lot of grungy old paper textures these days, or notebook paper, comprar cialis, Buy cialis online legally, legal paper, etc… I wanted a paper texture that looked like a poster, buy cialis. Kopen goedkope cialis, I was finding a lot like this, but they were more cardboard looking, Um cialis online, Order cialis no rx, or paper grocery bag type textures. I also saw a lot of recycled paper textures, cheap cialis without prescription. Cheap cialis online legally, These just weren’t what I had in mind. Then there were the handmade paper textures, but again too fancy and fine art looking, buy cialis no prescription. I finally found something that would suffice for now, pharmacy cialis, it was a water color type paper texture, or maybe you could say it looked like a canvas slightly, but it was white and the texture was subtle enough. I wasn’t that happy with it, but I wanted to move on so I dropped it in and continued knowing I would come back later and change it.

Design Squared

The first area I started with was the navigation. I had the color coding thing in my pocket and wanted to see how I could use it in the main navigation area. Buy cialis no prescription, Since our logo was now a box I choose to start with “the square” being my first graphical element. You will notice I used squares next to the navigation which would act like tabs, I used a square over on the right side with the year 2010 in it (this is going to function as a way to see how the site was created by sending them to this blog), and I also used the square next to all the home page section headers. The only place I didn’t use a square, but instead a circle, is at the top utility navigation.

[caption id="attachment_256" align="aligncenter" width="184" caption="2010 Comp 1.1"][/caption]

Gray be Gone

After that I added more color to the gray areas of the page and played with opacity since I know we are going to be taking advantage of CSS3. There is now RGBA which will let you control the opacity of any HEX color used such as background colors, borders, and text. You will also notice I did draw a dark gray line down the left side of the page, buy cialis no prescription. This is just me trying to make those mistakes as fast as I can. Another thing that was still being used in these first roughs is the old logo, or at least it is being treated like the old logo. You will see it change to the refreshed version in the compositions to come.

[caption id="attachment_258" align="aligncenter" width="184" caption="2010 Comp 1.2"][/caption]

Type Casting

The logo has now been changed and I started to play with fonts again. Buy cialis no prescription, I won’t go into what font this is because it was only used for a short time. Again this is me playing around tweaking this and tweaking that. Through these first rough compositions where I am figuring out the graphical elements I am also changing the fonts and the way the type looks. I talked before in a previous post about how I started with three fonts and reduced it down to just one. In the composition posts ahead you will see the process of playing with the fonts and changing them around and eventually getting down to the one font.

[caption id="attachment_259" align="aligncenter" width="184" caption="2010 Comp 1.3"][/caption]

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Color Correction Order levitra, After the last post the team looked over the color coding and noticed that the greens were too close to each other and that the home page and other utility pages should have gray in the logo area and not the lime green. Louisiana LA , I agreed. I had a feeling they were too close, generic levitra. αγοράσετε levitra, Now the three main pages really stand out with their splash of color up top. Also I figured that when you mouse over the logo the gray sides will turn lime green and be the rollover state because the logo will be the button to head to the home page, cheapest levitra prices.

Do Over

I was going to post about graphics today, but because of a lot of changes happening to the layout it might be confusing, order levitra. Levitra online cheap, In fact, I wanted to point out that I have been a few steps ahead of these posts in the creative process, αγοράζουν φτηνά levitra. Cheap levitra tablets, Because of that I have been trying to go back and revise earlier work such as the layouts to make these posts flow better. The layout has changed again and I won’t be posting it, Wyoming WY Wyo. , Alabama AL Ala. , you will be able to see those changes when I post compositions. This is not a linear process, cheap levitra online, Where to buy levitra, and even as the site is being built I may change something around. Order levitra, I guess the interesting thing is to eventually look back and see how much the site changed from the initial gray box layout, to the layouts with Lorem Ipsum, adding color, then graphics, and then changing the color and graphics. When the artwork is being created and the real content gets placed the site will be changed again undoubtedly, Delaware DE Del. . Florida FL Fla. , The creative process is messy.

Blood, Ohio OH , California CA Calif. , Sweat, & Tears

I would like to share a story I recently heard from Brad Bird, Kentucky KY Ky. , Nevada NV Nev. , one of the Directors at Pixar, when he was being asked about the creative process, buy levitra pills. Levitra kopen, The story goes… There was a Broadway director who walked into his theatre and saw the choreographer sitting in the third row with his head in his hands; the whole cast of performers were all on the stage glaring down at him. The director asked what was going on, order levitra. The choreographer picked up his head and responded, New Mexico NM N.Mex. , Order levitra pills, “I just, I just don’t know what to do.” The director replied, cheapest levitra online, Billig kaufen levitra, “Well, do something so we can change it.” Brad went on to say that the key is to keep momentum; a creative project is like a shark, Washington WA Wash. , Kjøpe levitra online, if it doesn’t keep moving it will die. Just go forward and use that time to make as many mistakes as you can. If you wait to you have the answer, you probably won’t have the answer and will have wasted all that time.

In the same interview Andrew Stanton from Pixar also discussed the creative process. He mentioned for the creative process to work there has to be an environment that allows for sixteen tries before getting it right. Andrew went on to say he has told his boss this before, “I won’t get it right the first time, but I will get it wrong really soon, really quickly, so as early as we can we will get to that sixteenth try and find the answer.”

I bring this up because of the graphics post I was going to make this week, it was a mess. I thought it might be confusing to what the process was since it was all over the place and decided to post pone it until next week. Hopefully I can make it easier to follow, but the above antidotes help clarify that creativity is messy and you will see some of that mess next week.

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