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Aug 28, 2009

Order cialis, Our team meeting this week was canceled due to the back-end programmer being busy on other projects. Oklahoma OK Okla. , John is at the point with the design comp to hand it off to the front end programmer next week. This means we are on schedule with the design and site map, cialis without prescription. Oregon OR Ore. , Future blog posts will mostly be done by Courtney, our project manager, pharmacie cialis bon marché, Michigan MI Mich. , and Brandon, our front end programmer, Virginia VA Va. , North Dakota ND , as they see fit.

The press release has yet to go out but I think the fact that there is a start and a finish to this project and blog some readers will find the project as a whole interesting to read, buy cialis without prescription. The question remains: will the design driven website without a committee succeed in meeting the metric goals, order cialis. Order cialis online, At this point, the design comp overall is very pleasing to the eye and captures eClick's spirit, Køb billige cialis. Arizona AZ Ariz. , There is still much to be determined but so far the results appear promising.

Courtney will be blogging about the remaining weekly team meetings through the site launch in early January, South Carolina SC S.C. . Købe cialis, I will post if anything interesting from a client manager perspective comes up and - of course, the clear call to action remains to be seen, Pennsylvania PA Penn. . Buy cialis c.o.d.. Lowest price cialis. Missouri MO Mo. . Kjøpe billig cialis. Washington WA Wash. . För cialis online. Minnesota MN Minn. . Arkansas AR Ark. . Cialis no prescription. Koop korting cialis. Cheap cialis.

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Aug 18, 2009

Order cheap cialis online, The team met this week to discuss copy. Comprar cialis baratos, Adam, Courtney, billiga cialis apotek, Buy cialis no rx, John and myself all reviewed John's design comps and decided that the overall content needed to be refined before we start editing copy. John agreed to simplify the evaluate page to improve the eClick offering message, cheap cialis without prescription. Pharmacy cialis, We also discussed not confusing the potential client. Just as we find with our clients, Alabama AL Ala. , Osta cialis, sometimes we are bored saying the same things over and over again so we try to be creative with copy only to lose the original message.

I think the team agreed that we do not have to specify exactly what eClick is offering as it evolves and we offer custom solutions to our clients, order cheap cialis online. The site should explain our services and encourage them to contact us to learn more how we can offer them solutions, farmacia cialis baratos. Kjøp Discount cialis, Of course we still need a clear call to action to contact us. My recurring concern that is on the back-burner for now, Texas TX Tex. . αγοράζουν online cialis, Next week, we meet with a back-end developer to discuss the client log-in functionality, Køb discount cialis. Cialis generic. Acheter cialis. Ordering cialis online cheap. Buy cialis cod. For cialis online. Montana MT Mont. . New Hampshire NH N.H. . Cheap cialis from canada. Order cialis online cheap. Ordering cialis online without prescription. Ohio OH . Billige cialis Apotheke. Tennessee TN Tenn. .

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Aug 11, 2009

Buy cialis without prescription, Today the team met with Brandon, the programmer scheduled to build the new site, to review the current design comp. Buy cialis cheap, Brandon had a concern about two columns being used in drupal and recommended he hand-code the site. I asked the team if our two main business cores going forward are content management systems (CMS) and e-commerce sites that shouldn't we build the site in a CMS, buy cialis online legally. Billige cialis apotek, They advised the site is more impressive to the web dev community if it is hand-coded. "Ok" I said, District of Columbia DC D.C. . You have to pick your battles, buy cialis without prescription. Kentucky KY Ky. , Recently I was reading an article in Forbes magazine: 21 Top Twitter Tips and couldn't agree more with the following:

"Congratulations for getting to the end of this sentence." As an online culture, people are not reading; they're scanning, ordering cialis overnight delivery, Bestill cialis online, " says Dell Computer's Stefanie Nelson, voice of @DellOutlet, αγοράσετε cialis. Order cialis online, "The shorter and more direct your message is, the more successful you're going to be."

At today's meeting, Indiana IN Ind. , Oklahoma OK Okla. , I repeated the above and advised that the current website design comp was copy heavy and the home page specifically should be pared down. I recommended the home page feature the line about websites being like sharks (they have to move forward or die) and the artwork should accentuate this tag line. I recommended that John lose the "rinse and repeat" tag line as this is confusing when used in conjunction with the second tag line referencing sharks, North Carolina NC N.C. . Generic cialis, I provided John with a link to a site to be shark inspired.

I advised that the top and side navigations are confusing as currently presented. Buy cialis without prescription, The top navigation should be used as a utilitarian bar with the about and contact navs moved elsewhere with training and client log-in taking their place. Courtney advised that she also thought it was confusing but thought the Twitter and Facebook navs should be moved since they are taking the visitor off-site. I requested John to rethink the top navigation as two team members both thought something wasn't quite right and needed fine-tuning, købe cialis online. Georgia GA Ga. , I also recommended that John review his contact page calls to action and streamline to one clear call to action. Currently the page has three calls to action and is confusing what the potential client is supposed to do, Nevada NV Nev. . Cheap cialis online, We agreed to comb through the copy for next weeks meeting for John to make edits.

Cary advised that the PR firm he hired would have the final version of the first press release ready by this Friday, buy cialis without prescription. I mentioned that by using our original idea of writing and distributing via PR Web that we were going to control the message and now it is out of our hands, ordering cialis from canada. Buy cialis overnight delivery, We requested a press release review before it is sent out.

Lastly, West Virginia WV W.Va. , Ordering cialis online without prescription, the team agreed to update the eClick 2010 blog to have easier navigation to the start of the project.

Next week it is back to refining the copy and possibly viewing some initial artwork. In two weeks we will meet with the back-end programmer to discuss the client log-in functionality, cialis pills. Billige cialis apotek. Hawaii HI . Cheap cialis.

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Aug 06, 2009

Buy cheap cialis online, This week the team met to review John's round 3 design comps and copy. Of course we focused on the design over the copy as our research tells us and Courtney and I innocently acted out, buy cialis online. Buy cialis online without prescription, I am very impressed with John's progress on the website design and think that the colors, logo, cialis farmacia a buon mercato, Delaware DE Del. , and some of the website layout has come together very well. I would like him to be more innovative with the contact form and think outside the box, cialis online kopen. Generic cialis, I sound like a broken record and have repeatedly told him that I don't think having the contact form as a main navigation or as an equally weighted call to action with other calls to action is acceptable. As previously noted we had at one point discussed having the contact form in the footer to be included on all pages, buy cheap cialis online. I am still a fan of this concept or something more innovative than is currently being presented, Illinois IL Ill. . Texas TX Tex. , The overall design, logo, order cialis cod, Cialis online kaufen, paper background, and many of the design elements are strong, Utah UT . Köpa cialis online, Our CEO is a paper connoisseur so I think he will enjoy the textured paper design element and have fun with print marketing pieces using textured paper to coordinate with the website and create a stronger eClick brand.

I reviewed the big idea mantra that I launched the project with to see how the project is measuring up so far:

1. Entertaining and amusing - remains to be seen with header artwork

2. Visual rather than verbal - thought the copy was a little on the heavy side

3. Said something important and meaningful about the brand being advertised - thought John was doing an excellent job of branding eClick

Next week we are to discuss design comps, kjøpe cialis, Cialis cheap, copy and progress with public relations. Buy cheap cialis online, The Press Release has not been distributed yet as Cary has decided to hire a PR firm.

Business Week ran a very interesting article last week: Idea 2009 that discussed the design winners of an international design contest, Maine ME Me. . New Mexico NM N.Mex. , "Design is not just about making things pretty," says Claudia Kotchka, order cialis, Cheap cialis online without prescription, former head of design at Procter & Gamble (PG), who was one of this year's judges, Tennessee TN Tenn. . Kjøp Discount cialis, "Designers are about making the world a better place...More than anything else, design builds a business."

I couldn't agree more and am excited to see the progression as John polishes the design throughout August, cialis sale. Cialis kopen, He will be handing the final design comps to the website developer at the start of September. Buy cialis online. Osta alennus cialis. Köpa billiga cialis.

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Jul 28, 2009

Buy levitra online cheap, Today the team (Courtney, Adam, John, and myself) met with Cary and Heather to discuss PR options, with a new intern, Cara, sitting in as well. As we quickly discovered in a room of 7 adults, cheap levitra online legally, Levitra for sale, committees tend not be go anywhere fast. Another reminder of why there is hope the site will be a success without the baggage of a committee. So far John has maintained his creative freedom, kjøpe billig levitra. Buy levitra online cheap, The meeting's agenda as noted last week was to discuss PR options. eClick currently uses PRWeb as a vendor and we discussed the varying press release options available, ordering levitra from canada. My recommendation was to do the Media Visibility package, the most expensive but also offers the widest distribution and most detailed analytic reporting, buy levitra online cheap. Cheap levitra, Cary has repeatedly said he wants to strongly promote this project so to me it makes sense to do the deluxe option initially. The room debated this for some time and I reminded everyone that we could downgrade for future press releases if we found we didn't value all the bells and whistles, order levitra online. Billige levitra Apotheke, In addition, the deluxe option is only $160 more and didn't merit such a lengthy discussion, billige levitra apotek, Acquistare online levitra, but that is the way it goes with a committee. I advised that it is important to gain attention now while the project is new to gather followers at the beginning of the story while John is the main blogger, comprare levitra. Buy levitra online cheap, As the test progresses, the programmer and the project manager will be the primary bloggers as the project will basically be in their hands at that point. Ostaa halvalla levitra, I think that John is the center of the story and readers would be most interested in his creative process as that is the point of the test. Adam agreed to the deluxe PR option and advised: "Go big OR go home." Cary liked Adam's input and agreed to provide his approved option by the next business day, Køb discount levitra. Ordering levitra online without prescription, The second PR option I recommended was a podcast interview for Cary to do. Cary is very outgoing and would easily engage listeners, comprar levitra de descuento. PRWeb recommends this be done a day or two before the press release is sent out, buy levitra online cheap. Ordering levitra online, Heather is to provide the first draft of the press release today and depending on the options Cary selects will determine the press release date. The room agreed the press release should be sent by this Friday at the latest, buy levitra online without prescription. New Jersey NJ N.J. , The press release schedule will follow the same schedule as the CEO interviews:

1. Start of Creative Test Project

2, Køb billige levitra. Buy levitra online cheap, Website Design Complete

3. Kansas KS Kans. , Website Development Complete

4. Site Launch

Adam summarized his interview with Cary and upon Cary's approval will post to the blog ASAP, købe levitra. Levitra pharmacy, I found reading John's last post titled: "Creative Process" was fun and also a relief. Since the beginning of this project I have envisioned the website layout in my head. While I don't know exactly what the website will look like in detail - I had envisioned the headers would contain his artwork and be the heart of the site - providing the "amusement and entertainment" per our original big idea presentation and in turn brand eClick. John's focus on color schemes and font sizes seemed like putting the cart before the horse and would all change once he creates the headers. I agree that designing is messy and that John has to start somewhere to get traction. The quote of: "Well do something so we can change it." is truly the life of a website designer, Tennessee TN Tenn. . Levitra without a prescription, I told him last week that I know I sounded like a broken record - but until I saw his artwork I cannot comment on the color scheme and fonts. My only recommendation was to add the color gray to the home page as the greens were too similar and confused the color coding idea, Alaska AK . I also told him I would like to see an innovative call to action to contact eClick and not just a navigation titled Contact. He agreed with the color coding idea and time will tell regarding the call to action.

Next week John and Adam will present their colloborative round of copy.

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Jul 21, 2009

Buy levitra no prescription, To geo-target or not to geo-target. Order levitra no rx, That is the question that side-tracked our meeting discussion this week.

This week we met to review Adam's copy suggestions, purchase levitra. Om levitra online, Adam read aloud his initial ideas and the team immediately agreed that Adam is a talented copywriter and would be an asset to the eClick 2010 team. We officially invited him to join our fray and he agreed to be part of the team moving forward, Maryland MD Md. . Adam will partner with John to further develop the copy and present their collaborative round in two weeks, buy levitra no prescription. Nebraska NE Nebr. , We invited Cary, eClick CEO, where to buy cheap levitra, Halvalla levitra apteekki, and Heather, a co-worker, cheap levitra overnight delivery, Louisiana LA , to join us to discuss PR options for the eClick 2010 project during our next meeting. Our original PR idea was to have the first CEO interview posted along with several client manager and web designer posts before we launch a PR campaign, District of Columbia DC D.C. . Farmacia levitra baratos, We realized that time was getting away from us and that Adam would be an asset to us in this task as well. We assigned Adam the task of the 4 CEO interviews to be included in this blog to capture the CEO perspective, buy levitra online. Buy levitra no prescription, The first interview is scheduled for tomorrow and to be posted this Friday. Köpa rabatterade levitra, A client manager at eClick recently expressed concern that the eClick 2010 project would fail and that eClick would not be properly branded with the new website. I mentioned this to John and inquired if he would like a creative brief, levitra over the counter. New Jersey NJ N.J. , He assured me that he understands the branding task at hand and is excited to brand eClick. In hindsight I am glad he didn't accept my offer, billige levitra Apotheke. The project is centered on him having creative freedom and as scary as it may be to us non-creatives, it is crucial for the test to remain just that - give the designer complete creative freedom, buy levitra no prescription. Order levitra pills, Of course the team does brainstorm with him and offer recommendations so he is not operating in a total vacuum. I think he most likely will organically discover what we would normally research and present to him formally, generic levitra. Idaho ID , I believe John knows on a visceral level the eClick personality better than any creative brief could ever describe. But the question remains - will he deliver, Oklahoma OK Okla. . Buy levitra no prescription, Will he deliver a site that:

1. New Hampshire NH N.H. , is visually entertaining, amusing, Nevada NV Nev. , Buy generic levitra, and brands eClick's personality.

2, cheap levitra no rx. Arizona AZ Ariz. , is intriguing enough to grow new business via the contact form.

3. will decrease the current 50% bounce rate to the target of 25%, buy levitra no prescription.

A good sign pointing to yes is that during this weeks meeting Adam mentioned that he would like to see the use of contractions in the site copy. He explained that using contractions is more casual and John agreed that Adam's idea would better display eClick's personality. For example, instead of using the copy: "We are" the copy would read: "We're."

eClick has grown to over 300 clients in 5 years primarily due to word of mouth within the Chicago area. I attribute this to our CEO's strong personality and eClick's client service. As a marketing professional I like to define and articulate who we are targeting and what we want to say to them. My recommendation during the meeting was to geo-target Chicago for the time being, but John felt that wasn't necessary. John is confident that his design will generate new business contact form submissions from around the country and eClick will evolve into handling more national accounts. Time will tell...

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Jul 14, 2009

Buy cheap levitra online, We met yesterday to review John's initial website copy. Website copy is crucial and can be the hardest part of a website to complete. John read aloud his initial copy and much of it was what eClick wants to say about itself but has yet to put in writing, levitra no prescription. Cheap levitra online cheap, The team previously had agreed to follow the rule of thumb that the website is to be overall light on copy and heavy on visuals. However, cheap levitra online legally, Købe levitra online, the copy needs to be thorough enough to be relevant for the search engines to index eClick's services.

Looking at the site content printed out and laying across the conference room table - the amount of content looked about right for the size of this website project, levitra online kopen. Working on web dev projects, you start to get a visual feel for the amount of copy a site needs based on the site size and goals - Courtney agreed it looked about right, buy cheap levitra online. Buy levitra, Part of developing the skill to know the right amount of copy needed is due to so many sites lacking the right amount of content. Time will tell if the content size is correct - my guess is we will want to trim just a little once John introduces his artwork to the design comps, Oregon OR Ore. . Pharmacy levitra, While we agreed the amount of copy was about right, the actual copy content was a different story. All three of us have different backgrounds and we all had different ideas about how some of the copy should be organized, cheapest levitra prices. Georgia GA Ga. , We brainstormed for 40 minutes and developed an updated outline that everyone agreed upon. Buy cheap levitra online, Our next step is to have our co-worker, Adam, review the copy and recommend improvements. We agreed we want the copy to be witty without trying too hard, buy levitra cheap. Buy levitra without prescription, Many sites try a little too hard to make their copy entertaining and consequently it is not enjoyable to read. Adam will present his ideas at our next meeting for the team's review, price of levitra. Ohio OH , We have scheduled the first of four interviews with our CEO, Cary, California CA Calif. , Order levitra cod, to be posted on the blog in the coming week. The first CEO interview will include how easy it was to approve this project and how hard it is to stay out of the process. Maine ME Me. . Levitra cheap. New York NY N.Y. . Acheter levitra. Køb billige levitra. Buy cheap levitra. Comprar levitra baratos. αγοράσετε levitra. Ordering levitra from canada.

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Jul 06, 2009

Order levitra without prescription, Team agreed to meet every Monday through site launch to review and discuss next steps.

Notes from today's meeting:

Met with Courtney and John today to discuss next steps and review John's grid and layout post, Osta levitra online. Rabatt kaufen levitra, I asked John to please use the below as his mantra as the site progresses:

1. Entertaining and amusing

2, Koop korting levitra. Florida FL Fla. , Visual rather than verbal

3. Says something about the brand

I told him that after reading his post I thought how his artwork (entertaining and amusing) plus the sparse copy (visual rather than verbal) should equal prospects being interested enough to contact eClick (says something about the brand), order levitra without prescription.

I reminded him that copy is to be secondary and the current most popular 4 pages that make up the bulk of page views include: home, South Carolina SC S.C. , Osta levitra, design gallery, about, Arizona AZ Ariz. , Comprare levitra, and contact. With the current contact page having few conversions.

I offered John an alternate 100 point grid layout to consider based on the mantra above, Wyoming WY Wyo. . αγοράζουν online levitra, Previously we had discovered a site that made innovative use of the footer by using it as the contact area of the site.

I liked the idea of:

John's artwork at the top

+ sparse body copy

= contact in footer

as the site page flow, ordering levitra without prescription. Order levitra without prescription, I reminded him that at the end of the 6-months- the website will be deemed a success by primarily the amount of new business generated from the contact. In my mind the artwork and the contact have the most and equal weight. Michigan MI Mich. , He can handle the contact footer in an artsy way to not make it a hard sell but as convenient not to have to dig for it and as a constant and clear call to action.

At the end of the day the purpose of the website is to establish a brand identity for eClick and generate new business, order levitra. Buy levitra overnight delivery, We will see in the coming weeks if John considers this or stays on his current path of having the contact page as a standard contact page with no call to action other than being in the site navigation.

I also brought up the idea that he currently has blog, discount levitra, Cheapest levitra online, facebook, and twitter as equal calls to action with equal points. I agreed that while all three should remain low in total grid points - facebook should carry the most weight of these three for the free viral marketing for eClick with each new fan, Jotta levitra verkossa. Virginia VA Va. , In addition, I don't think the site should include employee bios. The site is about the eClick brand - the big picture his design paints:

Synergy: the whole is greater than the sum of its parts.

I look forward to his next post to see where he is in the process, buy levitra no rx. Buy levitra online without prescription. Buy levitra from canada. Arkansas AR Ark. . Buy cheap levitra online. Buy levitra without prescription. Buy levitra online legally.

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Jun 30, 2009

Order cheap soma online, My name is Elizabeth and I am a Client Manager at eClick Performance. I manage clients’ website development projects and internet marketing programs.

I had the opportunity to be the client manager for my own company, bestill soma online, eClick, North Carolina NC N.C. , as we attempted to develop a new website last summer. There were 5 decision makers and - to no surprise to some - the website was never launched. I have witnessed that “website by committee” projects tend to be lackluster at best. Like the cobbler’s children without shoes, soma online kopen, eClick very quickly threw up a new site last fall that is not exemplary of the quality we are capable of.

This summer I reviewed the current site and Google analytics data to develop recommendations to improve the overall site and drive new business, order cheap soma online. Soma cheap, During this process, I was inspired by two articles I read:

1. The Advertising Century by Randall Rothenberg

2, soma ordine on-line. Why Interactive Advertising Needs a Creative Revolution by Hernan Lopez

and started thinking about Apple’s strong design capabilities. Soma no prescription, I requested a meeting with two talented co-workers, John, eClick’s Creative Director, farmacia soma baratos, and Courtney, Order soma online legally, eClick’s Project Manager, to brainstorm on how we could implement an idea I had. Order cheap soma online, So what was the big idea.

The big idea was to let the creative director have total control to develop a website that is his vision and his vision alone. A second goal was to share the project titled "eClick 2010" with the web dev community. The success of the website would be measured by google analytic metrics and the amount of new business generated. The site's metrics would be measured after being live for 6-months and taken down if not met, buy soma online cheap.

Please find below an edited version of the original PowerPoint presentation given to eClick’s CEO, Oregon OR Ore. , Cary Pearlman, on June 19, 2009:

eClick 2010: Creative Test

eClick Background:

website development and internet marketing firm located in Chicago, købe soma online, IL

over 300 clients, Comprar soma de descuento, has grown primarily by word of mouth

launched their own updated website in 2008

eClick’s Current Site: http://www.eclickperformance.com

Like many websites developed by a committee the design and the effectiveness of the new website has been lackluster:

2009 YTD Google Analytics Stats

bounce rate about 50%

4 pages make up the majority of page views

48.21% exit rate on contact page with very few conversions

Recommended Project:

eClick 2010: Creative Test

eClick 2010 Objectives:

Creative Test: Does good design really matter?

Share test with web dev community.

Think outside of the box and move away from the website by committee mentality.

Follow traditional Media advertising campaign development by letting the quality of the creative lead the way. Web designer is to have carte blanche with weekly reviews and suggestions by only the project manager and client manager, buy soma without prescription.

A recent Ad Age article by Hernan Lopez discussed a 20 year old study by E, order cheap soma online. Ephron and J. Billige soma apotek, P. Jones that stated the most important factor behind successful TV campaigns was the quality of the creative:

“When Mr. Jones looked at those campaigns, Illinois IL Ill. , he found that they weren't ‘hard-selling in the conventional sense’ but instead shared three characteristics:

1. Entertaining and amusing

2. Visual rather than verbal

3. Said something important and meaningful about the brand being advertised”

Randall Rothenberg, Georgia GA Ga. , CEO of the Interactive Advertising Bureau, recently called for a "creative renaissance" on the internet, which he said has been "an unthinking hostage to a direct-marketing culture and tradition that devalues creativity and its long-term effect on brands."

eClick has witnessed their own clients’ websites with great design perform well in regards to bounce rate, soma for sale, page views, Order soma online without prescription, time spent on site, and conversions. Order cheap soma online, Google analytics support the idea that eClick website visitors are more visually oriented; copy is more for the search engines than potential new clients.

Randall Rothenberg went on to say:

“Consultants are counseling the virtues of entertainment, soma without prescription, likability, Billiga soma apotek, and refreshment. They're arguing that in an age of interactivity and an era of choice, advertising, buy soma no rx, to succeed, Rabatt kaufen soma, must act like TV -- or a conversation with a friend.

…as we near the end of the broadcasting era, … this much is now clear: in the spark of creativity lies the future of business.”

In the spark of creativity lies the future of business.

Focus on visual content of 4 most frequented pages: home, Jotta soma verkossa, about, Soma sale, design gallery, and contact

Copy is to be secondary to visual design but to be written with: a sense of humor to entertain visitor and of course for the search engines.

eClick 2010 Strategic Initiatives:

Raise eClick brand awareness as a forward thinking, köpa soma, creative-driven, award-winning, internet marketing agency

Improve site performance:

Increase conversion rate of contact form and increase new business

Improve bounce rate from current 50% to 25%

Increase return visitors from current 25% to 35%

eClick 2010 Time Line:

June 2009: CEO review and approval

By July 1, 2009: launch new blog, twitter account, PR

By January 1, 2010: launch new site

June 19, 2010: present test results

June 20, 2010: put up old site if goals not met or drink champagne to celebrate success of new site if goals are met

eClick 2010:

Thank you for your time and consideration.

Viva la eClick.

We played the below inspiring video of designer Jacek Utko discussing the power of design before ending the PowerPoint presentation:

http://www.ted.com/talks/jacek_utko_asks_can_design_save_the_newspaper.html

The project was given the green light by Cary immediately following the presentation.

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