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Can You Make the Logo Bigger? Buy soma, The eClick Performance logo was in its current form when I first joined eClick three years ago. Since that time I made a vector version and a style guide so we had an EPS to send printers and a standard version of the logo to use internally. I don’t think the logo is bad, Pennsylvania PA Penn., but I always thought it could use some help. Soma prices, I don’t know if I would have taken the same approach to it when it was first being created, but that’s not here nor there, I have to work with what I have, cheap soma. I know the owner doesn’t want a major change to it, Acheter soma bon marché, plus any company knows when a logo is redesigned all the collateral has to be changed as well to match, and that is a pain in the butt.

Inverse Proportions

After some time thinking about what I didn’t like about the logo, and what I really didn’t like about it when having to use it in designs, I came up with an easy and almost too simple alteration to it that amazingly made it fresh again and solved my concerns while keeping it exactly the same, buy soma. All I did was simply inverse it, acquistare online soma. I gave it a border, Goedkope soma apotheek, a place to live, and changed the letter “e” from living in the negative space to now occupying the positive space.

That was always my main problem with the current logo; it had no boundaries, Tennessee TN Tenn., or at least some vague boundaries, Order soma online, but not good enough. The original logo was supposed to be the letter “e” within the negative space and the positive space was the space around the lowercase letter “e”. Buy soma, People will see the positive space first and then the negative space. If there is a symbol hidden within the negative space it will be seen last, soma ordine on-line. The FedEx logo is the classic example of a symbol being hidden in the negative space. Cheap generic soma, An arrow is hidden within the negative space between the “E” and the “x”. This is never the first thing people see.

I always had a hard time placing this logo in design without the positive space being more dominant than the negative space, which got muddied by the background, buy soma. The logo then became a collection of abstract shapes until you noticed there was a letter “e” that made up the void, Arizona AZ Ariz.. This needed to be flipped, Ostaa halvalla soma, as well as the weight of the typefaces used in the company’s name. The word “performance” was bolder than the word “eClick”. Shouldn’t it be the other way around, Georgia GA Ga., just like making the “e” symbol inverse of what it was. Buy soma, Is that what was bothering me the whole time. Jotta soma verkossa, It just needed to be completely flipped to the opposite of what it was.

[caption id="attachment_113" align="aligncenter" width="300" caption="Logo - Positive & Negative Space"][/caption]

[caption id="attachment_114" align="aligncenter" width="300" caption="Logo - Before & After"][/caption]

Brand Positive

With the logo inverted, the letter “e” is now the positive space with a defining border, billige soma apotek, or landscape in which to live. Soma for sale, It is now a stamp, a brand, literally, cheapest soma online. It will be, Florida FL Fla., and has so far been, easier to use in designs. So far the only place the new logo is being used is on this blog, buy soma. You can see on the current company site I put the logo in a box so it gave it some shape, ordering soma, but on the new site I will be using this refreshed version of the logo, Comprare soma, which you can see in the previous post.

That’s Heavy

I mentioned before that the weight of the typeface used for the company name needed to be flipped around. The first approach I took was what you see in the above graphic, billig kaufen soma. I just made “eClick” larger and justified “performance” below. Buy soma, That way “eClick” has much more prominence than the word “performance”. Cheap soma no prescription, I have also looked at a lot of fonts while designing this site and you will notice a different font being used in the gray-scale layouts in the previous posts, even a slightly different placement of the words than the one you see above. After the compositions are complete I will post a final version of the logo that will be used in the new site, Koop korting soma.

Next Time On…

Finally, Købe soma, next week we get into color, typefaces, and graphics, buy soma from canada. I will be outlining the process and decision making behind choosing color, fonts, and creating graphics for the web. You will see a ton of home page mock ups as I take you through my process. I will show you where I went down dead ends and what changed as I went along, and even what came back after being scrapped.

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Version Control Billige soma apotek, Now that the content for the new site has a first draft I took a look back at the site map and layout to see that the additions and changes we made to the content were reflected. Since I wrote all the copy it was good to have some fresh eyes read it over and make suggestions. Order soma online, It was great to get feedback. After a table read, discussions on some sections, Illinois IL Ill., and a few copy swaps, Soma generic, definite improvements were made. The biggest improvement to the content was how we plan on organizing our services.

At the end of the meeting everyone agreed the content had a consistent voice, was short and sweet, and did a good job of organizing our services throughout the pages, billige soma apotek. As far as injecting some wit into the copy, buy soma online cheap, it is still being considered even though the copy was already professional and fun in tone. αγοράσετε soma, We still have a second draft to read over next week, so we will see if we need a third or not, but for now I consider the content close to finalized, buy soma online without prescription.

Once the content is finished we will then look at our keyword research and see where we need to pepper some of those keywords in. Bestill soma online, I am hoping most of the keyword phrases we want to add to the site will be put in alt tags, title and description tags and not repeated throughout the copy. Billige soma apotek, That is another fine line to walk, between spamming keywords in your copy and just using them appropriately and sparingly.

One More Thing, Osta soma online, Again

The reason the site map is now in version 5 is because of a page here and there I forgot to add along the way, Cheap soma overnight delivery, then decided to take those pages out, and then decided to move pages around. The latest addition was to get rid of the sidebar and put the blog, order soma online cheap, Facebook and Twitter into the top utility navigation area. For soma online, I also changed some of the page title descriptions since we moved some content around. I always make sure to keep something like this site map up-to-date so there is one place an accurate version exists for the programmers or anyone else who needs it. I personally want a comprehensive list of all the pages and how they link together in one document, so when designing I know what to make room for and how to organize the pages, billige soma apotek. That’s why I find a document like this useful, Idaho ID. If I am supplied with one I follow it, Buy soma without prescription, unless I see something that might work better, then I will make a suggestion. Otherwise I am the one creating the site map so I make adjustments to it while I am laying out the pages and adding design because sometimes you see a better way to handle something in the design phase rather than when you were first planning it on paper, comprar soma de descuento.

[caption id="attachment_117" align="aligncenter" width="300" caption="2010 Site Map version 5"][/caption]

Gray-scale Layout

In version 2 of the layout you will notice a lot more has happened. Billige soma apotek, At this stage I want to keep everything in gray-scale so I can play with contrast, I want to work on layout without the distraction of color. Where to buy cheap soma, Without color you can concentrate on the light and dark of the page and how logo, graphics, titles, cheap soma bars, and type play off each other and the page. Cheapest soma in the world, The first thing I did when revisiting the grid was to rearrange all the content into its new designated areas. From there I started to think about the typography and how I wanted the home page sections to look. Since the first draft of the content is done I have an even better idea of what the pages will contain and how they will be sectioned, Kentucky KY Ky., so I played around a bit with typefaces and text layout. I also added some temporary icons to the sidebar for placement only and a few other touches to make the grid start to come to life, billige soma apotek. Mississippi MS Miss., [caption id="attachment_107" align="aligncenter" width="184" caption="Layout Revision 2 - Original Gray Boxes and Grid"][/caption]

[caption id="attachment_108" align="aligncenter" width="184" caption="Layout Revision 2 - with Grid"][/caption]

[caption id="attachment_109" align="aligncenter" width="184" caption="Layout Version 2"][/caption]

After that layout I started to add color and design to the page. In the next few weeks the upcoming posts will discuss the design process and all the dead ends I went down and changes that were made. There were a few changes to the above layout once that design process started so I went back and altered the gray-scale layout one last time, pharmacy soma.

Below you can see the same home page with the sidebar now gone. Billige soma apotek, I moved the social media icons and the blog up into what has become the utility navigation at the top of the page. Cheap soma online cheap, Sometimes in a rough mock up concepts and ideas look good, but once the page is in the process of design new and better solutions provide themselves to better service the page as a whole. This is now the gray-scale layout version 3 and the blueprint for the final compositions, kjøpe billig soma.

In a previous post I talked about how Lorem Ipsum is valuable to a designer by helping them think about how they want the content to look on the page. Indiana IN Ind., In my first grid the Latin was pretty much just tossed in, but now I took the time to think a little further ahead on how the type might be placed. I will talk about typography and using fonts in web design in a future post, but you get a feeling of where the page is headed, and that is the point of a grid and basic gray-scale layout such as the one below, billige soma apotek. Compared to the first layout full of gray boxes this looks more like a web site, Wisconsin WI Wis..

[caption id="attachment_118" align="aligncenter" width="184" caption="Layout Revision 3 with Original Gray Boxes and Grid"][/caption]

[caption id="attachment_119" align="aligncenter" width="184" caption="Layout Revision 3 with Grid"][/caption]

[caption id="attachment_120" align="aligncenter" width="184" caption="Layout Version 3"][/caption]

Logo Placement

I was not sure how I was going to use our company logo in this new site design. Cheap soma online legally, I had a few ideas, but nothing concrete. I needed to use the logo somehow in the layout so its space was occupied and I got a feeling of its weight and worth to the overall page. As you see in the layouts above I came to a solution, which for the time being, is working for me. Next post I will talk about the logo.

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Content is King Soma online kaufen, What I have seen over the last ten years designing and building web sites is how much clients seem to disregard content. They are so focused on how the site looks that they lose sight of what the site is saying. Purchase soma, I would say 90% of the time design is started before the content is written, or even considered. This inevitably leads to rounds and rounds of design changes to accommodate the content rolling in, købe soma online. Content in fact should be influencing design and not the other way around.

We watch Television or a movie and the key word is “watch”, but we are also hearing the Television and the movie, soma online kaufen. Kjøpe soma online, When asked about the experience people usually describe something visual. Not everyone realizes how important the sound is, in fact, ordering soma bars, the importance of the audible and the visual is 50/50. Vermont VT Vt., They converge in a Yin-Yang way and so does content and design.

A Step Back

Even though I chose a grid and started a rough layout before planning the pages and writing the content, it’s because I had a very good idea already what the site was going to be, αγοράσετε soma έκπτωση. Soma online kaufen, This is almost always not the case with clients, but since I am the client there was an exception. Since I am talking about the post of the grid and layouts I will point out I did notice the typos in the mock ups and don’t really care or intend to fix them. Rhode Island RI R.I., I could have just used Lorem Ipsum for everything, but I did generally know or took guesses as to what went where.  The information architecture for the site I completed has already altered those rough layouts. This is the process of design, Montana MT Mont.. An artist puts a little paint on the canvas and then takes a little off; nothing is carved in stone, District of Columbia DC D.C., especially on the web where flexibility and evolution are essential. You will see these changes reflected in the upcoming design posts, soma online kaufen.

Word Process

Looking at the site map I listed out all the pages I needed to write content for. Some of them were simple to figure out, Texas TX Tex., like the contact page, Minnesota MN Minn., but others required more thought. Writing for print is different than writing for the web because people read these media types differently. The consensus is that people prefer to skim copy online, ordering soma bars, only read titles, Michigan MI Mich., they like bullet point type sentences, and short paragraphs. Soma online kaufen, They just want to gleam the basic information from the page or story, but I infer this is not always true for online news articles, reviews, or any prose of substance. There is a type of web content that is meant to be well thought out, Indiana IN Ind., detail oriented, Buy soma cheap, and seven pages long. I read some very long fan reactions and reviews of the Television show LOST online after each week’s episode. Not only is it the only place I can find it, Køb billige soma, but it is niche and something I enjoy reading purposefully. Buy soma online cheap, The same cannot be said for copy explaining a service or outlining instructions on how to interact with a site; that type of copy needs to be concise and to the point.

Walk the Line

Sometimes copy is themed to fit along with the design of the site, soma online kaufen. This can be a fun way to engage the user and keep the experience consistent to your brand. Sometimes this can go too far and become corny; it is a fine line to walk, Kansas KS Kans.. I don’t plan to cross this line and am not even sure how much I will try to theme the copy for the new site. Cheap soma overnight delivery, The initial version of the page content is straight forward. Soma online kaufen, I wanted to just get the message down first before I thought about how to work in a theme. I will tell you that I do always try to come up with creative, but appropriate calls to action, bestill soma online. For instance, Cheap soma no prescription, a form button that is being used to make an appointment shouldn’t say “submit”, but “make an appointment”. That gives the user the exact description of why they are clicking the button, soma cheap. Although that example isn’t that creative, Kjøpe billig soma, it isn’t the default word “submit”, which is generic and not so great in a usability sense. Again, you don’t want to get too creative and cross that line of over thematic corniness, but some thought should be put into coming up with clear, creative calls to action, soma online kaufen.

Revision

Now that the content has been written we are going to review it and put it through some edits, Massachusetts MA Mass., possibly spicing it up with some thematic language that helps deliver our brand message better. Comprar en línea soma, I don’t see the copy changing all that much from how it reads now, but it needs to be hammered out first because I plan on laying this text on the page in very interesting and creative ways. We will be taking advantage of CSS 3 during this build and one of the exciting aspects of CSS 3 is @font-face. This will give me the ability to use any type face I want and won’t be restricted to the obligatory 7 or so fonts that have plagued web designers since the beginning of the internet. The exciting and creative ideas for laying out the content on these pages will be discussed in a few weeks when I start compositing the art and the content.

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IA Køb discount soma, We need to organize the pages. We need to figure out how many pages there are and how they will interact with each other, North Carolina NC N.C.. Köpa soma online, This is called Information Architecture (IA). Wikipedia defines this as: a structural design of shared environments, billig soma apotek, Cheap soma, methods of organizing and labeling websites, intranets, comprar soma, Soma online kopen, and online communities, and ways of bringing the principles of design and architecture to the digital landscape, soma without a prescription. Pennsylvania PA Penn., Large sites require a great deal of planning in this department. This site however, is a small brochure site thats main goal is to provide people high level information on who we are, what we do, and showcase our work, Køb discount soma.

Less is More

As I stated before I believe our current site has too many pages, soma pedido en línea. Order soma no rx, I trimmed the amount of pages down from 34 to 20. In those 20 pages I am including nine projected case study pages and an entire page for copyright, Osta soma. αγοράσετε soma, 20 pages may be the actual total, but there are really only 6 main sections of the site, buy soma no rx. Køb discount soma, After looking at the statistics for the most viewed pages we determined that the design gallery, the about page, and the contact page were the most visited pages on our current site. Acheter soma bon marché, With that in mind I began to re-architect.

Visual Aide

The architecture of the site can be seen in the site map below, Virginia VA Va.. Buy soma online without prescription, Originally I had planned for staff pages, but have since decided to scrap those pages and replace that space with our process and services, Um soma online. Order soma online cheap, That is really the only major change to the original 2010 site map besides the addition of the client login area. This visual helps illustrate what are the main pages, the secondary or utility pages, and what links are going to be included in a sidebar and footer, Køb discount soma. That way there is no mistaking how large the site is and how one would navigate around, soma discount. Arkansas AR Ark., In this case all pages will be accessible from any one other. This is good for SEO as spiders can more easily crawl and find your pages, Acheter en ligne soma. Buy soma online, In the case of the portfolio pages, you wouldn’t be able to navigate from one individual project page to another, soma pills, Soma farmacia a buon mercato, but instead will have to use the bread crumbs or the main navigation to return to the list of all project pages.

[caption id="attachment_76" align="aligncenter" width="300" caption="eClick 2010 Site Map"][/caption]

How Many Clicks Does it Take? Køb discount soma, I am a firm believer that everything should be no more than 3 clicks away. You will see in the site map that nothing is more than 2 clicks away, köpa billiga soma. Most the pages in fact are only 1 click away. There is no way someone could get lost or not remember where a page was that they were looking at. This site doesn’t need to be complicated or that deep. I want to direct current clients right into the client login area and direct potential clients to our most popular pages, Køb discount soma. Within those pages I want to be brief and to the point and further direct them to a call to action.

Saving Time, Money, & Trees

There will be a client login area on our new company site. I roughly mocked up a spec sheet for internal discussion on how it will function and what will be available there. This part of the site will be separate from the main site. Køb discount soma, I haven’t gone into detail architecting that area yet. You see a page for it on the site map above, which sends the client into their own dashboard of services and reporting. This back-end will have its own IA and site map and will be worked on later down the road and in tandem with the site build. The basic idea is to allow clients to login and view their invoices and reporting and what work is being done on their site. This will save us from having to mail out these documents saving paper and giving clients more real time access to these documents, from anywhere in the world.

[caption id="attachment_77" align="aligncenter" width="300" caption="Client Login Dashboard"][/caption]

Write Right

Now we know how many pages we need to write for. That is another helpful reason to plan out all your pages in this way. The next post will discuss the content, the importance of it and the process I took creating it.

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Gridlocked Ordering soma bars, The start of any web layout is the grid. I have played with many types of grids over the years and I even made my own that I used exclusively for the last few years, Cheapest soma, but I decided to base this layout on the 960 grid. My grid was suited for a 1280x1024 resolution because I was making my page widths 1000 pixels even though the current standard and most popular resolution is 1024x768. That was barely giving the page enough room since the scroll bar accounts for 20 pixels, soma online cheap. On the 1024 resolution the page would crowd the browser.

Starting this year I was shown the 960 grid site by my co-worker, ordering soma bars. Idaho ID, I began trying it out with my last few designs and found it to be more efficient to layout compositions and organize content than the grid I was currently using. Since the most common resolution is 1024 pixels wide it made sense that I tighten up my layouts and stay under a 1000 pixel width. I am a big stickler for usability and have since changed my tune on what dimensions we should be currently using to layout pages, Vermont VT Vt.. I am just glad we are past the days of 800x600 page layouts.

How Wide is Too Wide? Ordering soma bars, I always believed that as time went on we would just keep increasing the width of our pages, but a page width of over 1980 pixels would be silly. Soma generic, I have a feeling pretty soon we will find an optimal page width, after all, no one wants to read, West Virginia WV W.Va., nor is it proper in good typography to have, Generic soma, more than 72 characters on a line (on average). I have my resolution at home set to 1980x1280, but don’t think I would want pages to fill the monitor, Hawaii HI, and when they do, Iowa IA, like on message boards, I don’t enjoy reading them as much as I do sites with a fixed width.

Gray is the New Block

So the first step in this process, purchase soma online, choosing and structuring a grid, Order soma bars, has been done. Now I began to rough in the common elements, such as main and secondary navigation, soma prices, footer, Kaufen soma, as well as the body of the home page. I always start with gray boxes, even though there may be no box or container for that element or text down the road, this is just a rough road map of where everything is being placed and how it will interact with each other, ordering soma bars.

[caption id="attachment_38" align="aligncenter" width="210" caption="The 960 16 Column Grid with Gray Box Layout"][/caption]

Attention Seeker

With not all the content written or organized into a site map I still start thinking about how I want the content to be laid out. I also use a 100 point distribution system to set the visual hierarchy of the sections, buy soma from canada. So the sections and how they are blocked out in the grid are correlated to the number of points they get and how much attention I want them to receive. Buy soma, In this redesign I do have a pretty good idea of the amount of pages, what they are, and how I want a user to experience the content on the site, acquistare a buon mercato soma. Ordering soma bars, Usually I would wait to develop a site map and gather most the content before starting blocking out the pages.

[caption id="attachment_41" align="aligncenter" width="210" caption="Grid with 100 Point Layout"][/caption]

It's Greek To Me

Lorem Ipsum copy is a useful way to start making decisions about how and where text will be placed. Florida FL Fla., One of the problems I feel the current site has is the amount of pages and content. I plan to decrease the amount of pages by combining some of them and tossing others out. I believe less is more when it comes to content on the page, billige soma Apotheke. I will get into content later, but for now since I have a good idea of what main pages and secondary pages will exist, how much content will exist for these pages, and what common elements will appear on every page, I can start thinking about how I want to block them out, ordering soma bars.

[caption id="attachment_40" align="aligncenter" width="210" caption="Grid with Lorem Ipsum"][/caption]

No Place Like Home

I always start with the home page when designing a site even though it may change and reorganize itself as other pages are laid out and added into the site map. Cheap soma online cheap, A home page is the most important page obviously because it is the first page a user will experience and they will make split second decisions on your brand and how effective your product or service is. Giving the user enough information to make that decision is also important because home pages that don’t immediately tell you who they are and what they do fail at engaging the user and possibly even end up confusing them.

Background in Art

The grid and the gray box layout is the page itself, Mississippi MS Miss., but how does it float in the browser. Ordering soma bars, I could have it centered, left or right justified, although I don’t know many western sites that would justify their page to the right. För soma online, This effects what type of background you plan on creating. For this design I have opted to go with a left justified approach. The backgrounds I plan on creating will be unique for each page, cheap soma, therefore giving each page its own flare. Comprare soma, This affects the layout and alignment of the page, which won’t change, only the background will change, buy soma without prescription, so I need to make sure the layout can support a variety of background graphics. You may notice I made some notes on how I envision that background, but that may change, ordering soma bars. Buy soma,

First Things First

I went ahead and blocked out the other five main pages of the site, roughing in the basic page layout. Below is the beginning stage of the site creation, the blueprint. It is always better to start with the information architecture and content creation before starting the layout, but since I work for this company and know what we do and how I want to represent it through this web site I jumped ahead and thought about the Grid and Layout first. The next couple of weeks I will be working on a site map, the information architecture, and writing and planning most of the content before I get back to design; the color, art, and typography.

[caption id="attachment_42" align="alignleft" width="150" caption="Home Page Grid and Layout"][/caption]

[caption id="attachment_43" align="alignleft" width="150" caption="About Page Grid and Layout"][/caption]

[caption id="attachment_44" align="alignleft" width="150" caption="Contact Page Grid and Layout"][/caption]

[caption id="attachment_45" align="alignleft" width="150" caption="Create Page Grid and Layout"][/caption]

[caption id="attachment_46" align="alignleft" width="150" caption="Market Page Grid and Layout"][/caption]

[caption id="attachment_47" align="alignleft" width="150" caption="Manage Page Grid and Layout"][/caption].

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