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Order cheap soma online, My name is Elizabeth and I am a Client Manager at eClick Performance. I manage clients’ website development projects and internet marketing programs.

I had the opportunity to be the client manager for my own company, bestill soma online, eClick, North Carolina NC N.C. , as we attempted to develop a new website last summer.  There were 5 decision makers and - to no surprise to some - the website was never launched. I have witnessed that “website by committee” projects tend to be lackluster at best. Like the cobbler’s children without shoes, soma online kopen, eClick very quickly threw up a new site last fall that is not exemplary of the quality we are capable of.

This summer I reviewed the current site and Google analytics data to develop recommendations to improve the overall site and drive new business, order cheap soma online. Soma cheap, During this process, I was inspired by two articles I read:

1. The Advertising Century by Randall Rothenberg

2, soma ordine on-line. Why Interactive Advertising Needs a Creative Revolution by Hernan Lopez

and started thinking about Apple’s strong design capabilities. Soma no prescription, I requested a meeting with two talented co-workers, John, eClick’s Creative Director, farmacia soma baratos, and Courtney, Order soma online legally, eClick’s Project Manager, to brainstorm on how we could implement an idea I had. Order cheap soma online, So what was the big idea.

The big idea was to let the creative director have total control to develop a website that is his vision and his vision alone.  A second goal was to share the project titled "eClick 2010" with the web dev community.  The success of the website would be measured by google analytic metrics and the amount of new business generated.  The site's metrics would be measured after being live for 6-months and taken down if not met, buy soma online cheap.

Please find below an edited version of the original PowerPoint presentation given to eClick’s CEO, Oregon OR Ore. , Cary Pearlman, on June 19, 2009:

---

eClick 2010: Creative Test

eClick Background:

• website development and internet marketing firm located in Chicago, købe soma online, IL


• over 300 clients, Comprar soma de descuento, has grown primarily by word of mouth


• launched their own updated website in 2008

eClick’s Current Site: http://www.eclickperformance.com

Like many websites developed by a committee the design and the effectiveness of the new website has been lackluster:

2009 YTD Google Analytics Stats

• bounce rate about 50%


• 4 pages make up the majority of page views


• 48.21% exit rate on contact page with very few conversions

Recommended Project:

eClick 2010: Creative Test

eClick 2010 Objectives:

1. Creative Test: Does good design really matter?


2. Share test with web dev community.

Think outside of the box and move away from the website by committee mentality.

Follow traditional Media advertising campaign development by letting the quality of the creative lead the way. Web designer is to have carte blanche with weekly reviews and suggestions by only the project manager and client manager, buy soma without prescription.

A  recent Ad Age article by Hernan Lopez discussed a 20 year old study by E, order cheap soma online. Ephron and J. Billige soma apotek, P. Jones that stated the most important factor behind successful TV campaigns was the quality of the creative:

“When Mr. Jones looked at those campaigns, Illinois IL Ill. , he found that they weren't  ‘hard-selling in the conventional sense’ but instead shared three characteristics:

1.  Entertaining and amusing

2.  Visual rather than verbal

3.  Said something important and meaningful about  the brand being advertised”

Randall Rothenberg, Georgia GA Ga. , CEO of the Interactive Advertising Bureau, recently called for a "creative renaissance" on the internet, which he said has been "an unthinking hostage to a direct-marketing culture and tradition that devalues creativity and its long-term effect on brands."

eClick has witnessed their own clients’ websites with great design perform well in regards to bounce rate, soma for sale, page views, Order soma online without prescription, time spent on site, and conversions. Order cheap soma online, Google analytics support the idea that eClick website visitors are more visually oriented; copy is more for the search engines than potential new clients.

Randall Rothenberg went on to say:

“Consultants are counseling the virtues of entertainment, soma without prescription, likability, Billiga soma apotek, and refreshment. They're arguing that in an age of interactivity and an era of choice, advertising, buy soma no rx, to succeed, Rabatt kaufen soma, must act like TV -- or a conversation with a friend.

…as we near the end of the broadcasting era, … this much is now clear: in the spark of creativity lies the future of business.”

In the spark of creativity lies the future of business.

Focus on visual content of 4 most frequented pages: home, Jotta soma verkossa, about, Soma sale, design gallery, and contact

Copy is to be secondary to visual design but to be written with: a sense of humor to entertain visitor and of course for the search engines.

eClick 2010 Strategic Initiatives:

1. Raise eClick brand awareness as a forward thinking, köpa soma, creative-driven, award-winning, internet marketing agency


2. Improve site performance:

• Increase conversion rate of contact form and increase new business


• Improve bounce rate from current 50% to 25%


• Increase return visitors from current 25% to 35%

eClick 2010 Time Line:

• June 2009: CEO review and approval


• By July 1, 2009: launch new blog, twitter account, PR


• By January 1, 2010: launch new site


• June 19, 2010:  present test results


• June 20, 2010: put up old site if goals not met or drink champagne to celebrate success of new site if goals are met

eClick 2010:

Thank you for your time and consideration.

Viva la eClick.

---

We played the below inspiring video of designer Jacek Utko discussing the power of design before ending the PowerPoint presentation:

http://www.ted.com/talks/jacek_utko_asks_can_design_save_the_newspaper.html

The project was given the green light by Cary immediately following the presentation.

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