Archive for June, 2009

Soma Over The Counter

Jun 30, 2009

Soma over the counter, Earlier this month I was approached by our Project Manager and one of our Client Managers here at eClick and was asked what I would think of redesigning the company’s website with complete creative control. The concept would be to leave the “design by committee” behind and give the designer the control over the new sites look, cheapest soma, Buy soma, usability, information architecture, købe soma, Kjøpe billig soma, and optimization. Between me and one of our front-end developers the entire site will be of one creative direction and vision, order soma no rx. Wisconsin WI Wis. , No influence from internal or external sources, although we have set up this blog to document the process and accept feedback in the comments, buy soma online. Nevada NV Nev. , If I see constructive feedback I will take it into account, so please leave your thoughts, Connecticut CT Conn. .

Currently most designers have to deal with comments from clients and internal management, soma over the counter. Cheap soma no rx, I liken this to television writers having to take notes from executives and advertisers. So I am happy to be note free for the first time, cheap soma online, Ordering soma online, the only exception being my own personal site. This is a calculated risk, köpa rabatterade soma. New Mexico NM N.Mex. , The site I design and construct may fall flat, but that is the chance you take and I am happy to take it, Wyoming WY Wyo. . Soma over the counter, Some background on me…

I got my first domain in 1998 when I left Columbia College Chicago to work and do freelance design. Order soma no prescription, I went back to school in 2003 and finished my BA in new media design. Through the late 1990's I worked as an artist assistant briefly, comprar soma, Ordering soma online legally, where I also taught kid and preteen art classes, and ran a downtown Chicago art supply store, αγοράζουν online soma. District of Columbia DC D.C. , I sold dozens of paintings and mixed media works from 1997 to 2003 and had a few month stay in a Chicago gallery. I worked at a handful of companies doing web design and front-end development through the first part of this decade before ending up at eClick Performance, Michigan MI Mich. .

I have been working at eClick Performance for three years and have seen the company grow from a few people in a brownstone in the Gold Coast to dozens in a high rise in “The Loop” downtown Chicago, soma over the counter. Where to buy cheap soma, Over the years we worked on designing a new site for the company, but nothing was ever getting through all the departments and management, Maryland MD Md. , Billig kaufen soma, no one could ever decide on the amount, order and titles of pages, comprare soma, the look and feel of the design, or how to treat the brand, pretty much nothing.

We did finally get a new site up, but as time went on we felt it was lack luster and that it wasn’t performing well at all to generate interest and leads was disappointing. This wasn’t new to me, I have seen beautiful site designed by me with careful planning and construction of page flow, and style guides completely tossed aside by clients and other sticky fingers that like to put their ideas and influence into the project. When I was studying film we learned about the Auteur theory, which is a similar approach. Soma over the counter, From Wikipedia: In film criticism, the 1950s-era Auteur theory holds that a director's films reflect that director's personal creative vision, as if he were the primary "Auteur" (the French word for "author"). Auteur theory draws on the work of a group of cinema enthusiasts who wrote for the Cahiers du cinéma and argued that films should reflect a director's personal vision. They championed filmmakers such as Howard Hawks, Alfred Hitchcock and Jean Renoir as absolute 'auteurs' of their films.

We needed to start again…

Over the next few months I will be posting the process of designing a new web site for eClick Performance, documenting all my thoughts and reasons behind the choices I make and the direction I want to see the site and the brand move. Following that the front-end developer will document his process of building the site, as well as the back-end developer documenting his process for setting up the client login feature. Optimization will be taking place all along the way. Finally we will review and test the site before launching it right after the first of the New Year.

If all goes well the new site will not just look good, feel good to use, but perform better as well.

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Order Cheap Soma Online

Jun 30, 2009

Order cheap soma online, My name is Elizabeth and I am a Client Manager at eClick Performance. I manage clients’ website development projects and internet marketing programs.

I had the opportunity to be the client manager for my own company, bestill soma online, eClick, North Carolina NC N.C. , as we attempted to develop a new website last summer.  There were 5 decision makers and - to no surprise to some - the website was never launched. I have witnessed that “website by committee” projects tend to be lackluster at best. Like the cobbler’s children without shoes, soma online kopen, eClick very quickly threw up a new site last fall that is not exemplary of the quality we are capable of.

This summer I reviewed the current site and Google analytics data to develop recommendations to improve the overall site and drive new business, order cheap soma online. Soma cheap, During this process, I was inspired by two articles I read:

1. The Advertising Century by Randall Rothenberg

2, soma ordine on-line. Why Interactive Advertising Needs a Creative Revolution by Hernan Lopez

and started thinking about Apple’s strong design capabilities. Soma no prescription, I requested a meeting with two talented co-workers, John, eClick’s Creative Director, farmacia soma baratos, and Courtney, Order soma online legally, eClick’s Project Manager, to brainstorm on how we could implement an idea I had. Order cheap soma online, So what was the big idea.

The big idea was to let the creative director have total control to develop a website that is his vision and his vision alone.  A second goal was to share the project titled "eClick 2010" with the web dev community.  The success of the website would be measured by google analytic metrics and the amount of new business generated.  The site's metrics would be measured after being live for 6-months and taken down if not met, buy soma online cheap.

Please find below an edited version of the original PowerPoint presentation given to eClick’s CEO, Oregon OR Ore. , Cary Pearlman, on June 19, 2009:



eClick 2010: Creative Test

eClick Background:


  • website development and internet marketing firm located in Chicago, købe soma online, IL

  • over 300 clients, Comprar soma de descuento, has grown primarily by word of mouth

  • launched their own updated website in 2008


eClick’s Current Site: http://www.eclickperformance.com

Like many websites developed by a committee the design and the effectiveness of the new website has been lackluster:

2009 YTD Google Analytics Stats


  • bounce rate about 50%

  • 4 pages make up the majority of page views

  • 48.21% exit rate on contact page with very few conversions


Recommended Project:

eClick 2010: Creative Test

eClick 2010 Objectives:


  1. Creative Test: Does good design really matter?

  2. Share test with web dev community.


Think outside of the box and move away from the website by committee mentality.

Follow traditional Media advertising campaign development by letting the quality of the creative lead the way. Web designer is to have carte blanche with weekly reviews and suggestions by only the project manager and client manager, buy soma without prescription.

A  recent Ad Age article by Hernan Lopez discussed a 20 year old study by E, order cheap soma online. Ephron and J. Billige soma apotek, P. Jones that stated the most important factor behind successful TV campaigns was the quality of the creative:

“When Mr. Jones looked at those campaigns, Illinois IL Ill. , he found that they weren't  ‘hard-selling in the conventional sense’ but instead shared three characteristics:

1.  Entertaining and amusing

2.  Visual rather than verbal

3.  Said something important and meaningful about  the brand being advertised”

Randall Rothenberg, Georgia GA Ga. , CEO of the Interactive Advertising Bureau, recently called for a "creative renaissance" on the internet, which he said has been "an unthinking hostage to a direct-marketing culture and tradition that devalues creativity and its long-term effect on brands."

eClick has witnessed their own clients’ websites with great design perform well in regards to bounce rate, soma for sale, page views, Order soma online without prescription, time spent on site, and conversions. Order cheap soma online, Google analytics support the idea that eClick website visitors are more visually oriented; copy is more for the search engines than potential new clients.

Randall Rothenberg went on to say:

“Consultants are counseling the virtues of entertainment, soma without prescription, likability, Billiga soma apotek, and refreshment. They're arguing that in an age of interactivity and an era of choice, advertising, buy soma no rx, to succeed, Rabatt kaufen soma, must act like TV -- or a conversation with a friend.

…as we near the end of the broadcasting era, … this much is now clear: in the spark of creativity lies the future of business.”

In the spark of creativity lies the future of business.

Focus on visual content of 4 most frequented pages: home, Jotta soma verkossa, about, Soma sale, design gallery, and contact

Copy is to be secondary to visual design but to be written with: a sense of humor to entertain visitor and of course for the search engines.

eClick 2010 Strategic Initiatives:


  1. Raise eClick brand awareness as a forward thinking, köpa soma, creative-driven, award-winning, internet marketing agency

  2. Improve site performance:



  • Increase conversion rate of contact form and increase new business

  • Improve bounce rate from current 50% to 25%

  • Increase return visitors from current 25% to 35%


eClick 2010 Time Line:

  • June 2009: CEO review and approval

  • By July 1, 2009: launch new blog, twitter account, PR

  • By January 1, 2010: launch new site

  • June 19, 2010:  present test results

  • June 20, 2010: put up old site if goals not met or drink champagne to celebrate success of new site if goals are met


eClick 2010:

Thank you for your time and consideration.

Viva la eClick.



We played the below inspiring video of designer Jacek Utko discussing the power of design before ending the PowerPoint presentation:

http://www.ted.com/talks/jacek_utko_asks_can_design_save_the_newspaper.html

The project was given the green light by Cary immediately following the presentation.

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